Brands
Havmor Ice Cream launches an enticing range of ice cream flavours
Mumbai: Havmor, a part of LOTTE Wellfood Co Ltd and one of the most beloved ice cream brands has introduced an exciting range of new ice cream flavours just ahead of the summer heatwave. Havmor is committed to innovation and strives to keep up with the dynamic and evolving preferences of consumers. With this in mind, the brand has carefully curated a delectable assortment of flavors that blends timeless classics with innovative twists, ensuring a delightful experience for every palate.
Havmor Ice Cream truly understands the preferences of Indian consumers and strives to launch flavours that delight their taste buds. From Indian dessert-inspired ice cream flavours of Shahi Kesar and Rajwadi Kulfi to modern twists on classic favourites with Blueberry Cheesecake, Cookie N Cream cone, ice cream sandwich and summer specials Ratnagiri Hapus, rose flavored ice cream and Jaljeera & Kalakhatta for refreshing treat, there’s something delicious for every palate.
Havmor Ice Cream MD Komal Anand shared his enthusiasm about the new launches, saying, ” At Havmor, we’re passionate about crafting unique and distinctive flavors and our relentless focus on understanding consumer preferences is at the heart of our R&D and innovation. We are launching around 12 new flavors this season, and considering the current K–wave among consumers; we are also expanding the LOTTE range by adding new Korean-inspired products in the coming months. Last year, we witnessed one of the warmest summers, and this year, too, the predictions are similar. The category has a lot of headroom for growth, and brands with a national footprint have been growing at a CAGR of about 20- 25 per cent post-COVID. We expect the category momentum to continue. To cater to the growing demand, we have increased the production capacity in the existing factories and will be ready to service more demand through our upcoming factory in Pune starting July- August 2024. We’re confident that our customers will relish these new offerings, which play a key role in our ongoing efforts to expand and enhance our brand across India.”
Prepping for the summer season, Havmor is bringing a creative twist to traditional and popular desserts, offering a new and exciting experience with each bite. With flavours like Shahi Kesar, Rajwadi Kulfi and rose flavoured ice creams, Havmor aims to offer something truly special for consumers. The unique fusion of tradition and innovation provides a taste of indulgence and luxury with every scoop, ensuring that every moment spent enjoying the ice cream is memorable and delightful.
To add to its mouth-watering array of ice cream flavours and celebrate the summer flavour with Ratnagiri Hapus ice cream, showcasing the exquisite taste of the king of mangoes. Alternatively, savor the sweet and sour fun delight with Jaljeera & Kalakhatta Ice Candy. Keeping in mind the innovation, the Cookies N Cream cone, ice cream sandwich and Blueberry Cheesecake with juicy blueberries in smooth ice cream are introduced.
The new range is perfect for anyone looking to beat the heat this summer. Being a 100 per cent milk ice cream maker, each scoop is crafted with care, using only the highest quality ingredients to ensure a premium taste experience. The new summer flavours will be available at leading retail outlets, Havmor Havfunn parlours and selected modern trade stores.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
