Brands
Havmor Ice Cream launches an enticing range of ice cream flavours
Mumbai: Havmor, a part of LOTTE Wellfood Co Ltd and one of the most beloved ice cream brands has introduced an exciting range of new ice cream flavours just ahead of the summer heatwave. Havmor is committed to innovation and strives to keep up with the dynamic and evolving preferences of consumers. With this in mind, the brand has carefully curated a delectable assortment of flavors that blends timeless classics with innovative twists, ensuring a delightful experience for every palate.
Havmor Ice Cream truly understands the preferences of Indian consumers and strives to launch flavours that delight their taste buds. From Indian dessert-inspired ice cream flavours of Shahi Kesar and Rajwadi Kulfi to modern twists on classic favourites with Blueberry Cheesecake, Cookie N Cream cone, ice cream sandwich and summer specials Ratnagiri Hapus, rose flavored ice cream and Jaljeera & Kalakhatta for refreshing treat, there’s something delicious for every palate.
Havmor Ice Cream MD Komal Anand shared his enthusiasm about the new launches, saying, ” At Havmor, we’re passionate about crafting unique and distinctive flavors and our relentless focus on understanding consumer preferences is at the heart of our R&D and innovation. We are launching around 12 new flavors this season, and considering the current K–wave among consumers; we are also expanding the LOTTE range by adding new Korean-inspired products in the coming months. Last year, we witnessed one of the warmest summers, and this year, too, the predictions are similar. The category has a lot of headroom for growth, and brands with a national footprint have been growing at a CAGR of about 20- 25 per cent post-COVID. We expect the category momentum to continue. To cater to the growing demand, we have increased the production capacity in the existing factories and will be ready to service more demand through our upcoming factory in Pune starting July- August 2024. We’re confident that our customers will relish these new offerings, which play a key role in our ongoing efforts to expand and enhance our brand across India.”
Prepping for the summer season, Havmor is bringing a creative twist to traditional and popular desserts, offering a new and exciting experience with each bite. With flavours like Shahi Kesar, Rajwadi Kulfi and rose flavoured ice creams, Havmor aims to offer something truly special for consumers. The unique fusion of tradition and innovation provides a taste of indulgence and luxury with every scoop, ensuring that every moment spent enjoying the ice cream is memorable and delightful.
To add to its mouth-watering array of ice cream flavours and celebrate the summer flavour with Ratnagiri Hapus ice cream, showcasing the exquisite taste of the king of mangoes. Alternatively, savor the sweet and sour fun delight with Jaljeera & Kalakhatta Ice Candy. Keeping in mind the innovation, the Cookies N Cream cone, ice cream sandwich and Blueberry Cheesecake with juicy blueberries in smooth ice cream are introduced.
The new range is perfect for anyone looking to beat the heat this summer. Being a 100 per cent milk ice cream maker, each scoop is crafted with care, using only the highest quality ingredients to ensure a premium taste experience. The new summer flavours will be available at leading retail outlets, Havmor Havfunn parlours and selected modern trade stores.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
