Ad Campaigns
Havells ad shows lighting makes real-life experience closer to a dream
MUMBAI: Havells India has launched a new ad campaign “Lighting-Making a difference in your life” to showcase its latest offerings in the lighting portfolio ‘QuadraGlow’ & ‘Triyca’.
Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life. The ad campaign targets the evolved and informed consumer of today who wants to opt for aesthetic lighting products offering innovative solutions.
The ad campaign features two television advertisements. The first advertisement builds on a daily life moment being enjoyed by a couple where a simple thing like lighting makes real life experience closer to a dream setting just like seen in movies. Making wishes come alive is depicted beautifully in the second advertisement. This ad film shows an old man missing his native home-like feel in his son’s house where the daylight is less; here this smart product fills the gap by offering optional shades of natural light from dawn to dusk.
Havells India VP – marketing Amit Tiwari said, “Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products.”
These new products transform the living room experience by offering an array of unique spectrum of nature-like light. The QuadraGlow batten comes with unique four step dimming option, while Triyca has functioning of three color tones and two variants – batten and downlighter.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
