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Havas post 7.7% rev growth for H1 2012
MUMBAI: The Havas Group posted revenue of $654.41 million for H1 2012 ended 30 June 2012. This is a 7.7 per cent increase from $607.58 in H1 2011.
The group‘s income from operations for H1 2012 increased by 4.21 per cent to $125.72 million, compared to $120.64 million reported for H1 2011.
Geographically, Europe continued to be the media group‘s strength with $529.34 million coming in revenue from the region followed by North America ($358.10 million) and Asia Pacific and Latin America bringing in $165.08 million.
The group‘s Q2 revenue stood at $561.28 million, a 9.40 per cent rise from Q2 FY12‘s $513.03 million. During this period too, Europe led the share of revenue with $284.45 million followed by North America with $185.40 million and APAC+Lat Am bringing in $$91.43 million.
Havas CEO David Jones said, “All our regions continued to deliver growth in the first half led by Asia, Latin America, digital, media and healthcare. New Business performance strengthened in H1 2012, delivering one of the best half-year new business results in recent years with major wins including Novartis, GSK, Hershey‘s (digital), Intel Asus, (global), Sony Playstation, New York Life, Atlantic City, Lycra (USA), Yili in Asia, Nokia in India and Volvo in China, to name but a few. We made a number of targeted acquisitions during the first half of 2012, bringing into the group innovative agencies and talent adept at using digital technology and creativity to meet the future needs of our clients.”
Over the first half of 2012, Havas made a number of acquisitions of agencies representing a total investment of approximately $44.45 million. These targeted acquisitions made to reinforce the group‘s digital, technology and creative resources and are in line with the Group‘ strategy.
The group acquired agencies Boondoggle, Ignition, Victors and Spoils, Creative Lynx, Mediaxis and launched Havas Media Ortega in Philippines.
The agency won some prominent accounts like Expedia (Euro RSCG 4D Matrix), Nokia (digital business won by Euro RSCG), Parle (media account won by MPG) and TVS Tyres (media account won by MPG) in India.
MAM
Microdrama Specialist COL Group International Builds Out With Narativ, Rock Networks & BlingWood Deals
MUMBAI: Microdrama powerhouse COL Group International is building out its distribution network, with its CEO saying vertical video is about to enter its “next competitive chapter.”
The microdrama arm of publicly-listed Chinese company COL Group appointed Narativ Media as its official distributor in the Middle East and North Africa (MENA) and CIS regions and Africa, and a struck new content deal with a new Dubai-based microdrama platform.
The deals were unveiled this morning at MIP London, and also included Rock Networks as its exclusive Southeast Asia telco distribution partner for its app, FlareFlow. MIP London is now into its second day at the Savoy Hotel and adjoining IET London complex.
The deals come soon after COL appointed Harbour Rights to represent its titles in Europe and Latin America, as we reported yesterday in our extended feature on microdrama distribution.
COL’s Singapore-based microdrama unit says its “coordinated global distribution architecture and significantly expanded international content slate” would help to scale its catalogue to more than 1,700 microdrama titles worldwide. These hail from South Korea, Japan, Africa, the Middle East, Southeast Asia and the UK and roll out across Sereal+, FlareFlow and 17K.
A deal with Dubai-based BlingWood, which recently launched as an OTT platform, will expand COL’s access to Middle Eastern and Indian microdramas, and includes a broader pipeline of Indian series from storytelling platform Pratilipi, Korean titles from BeLive Studios and British reality-led formats from Tattle TV — the UK’s first dedicated microdrama app, including titles such as Dog Dates.
“Microdrama is entering its next competitive chapter, where quality, retention and monetization standards are increasingly shaped by data and operational discipline,” said Timothy Oh, General Manager of COL Group International.
“As pioneers in both China and the U.S., scaling some of the world’s leading platforms in this space, we understand what it truly takes to win sustainably. Our role is not simply to offer catalogue volume, but to help partners select, position and scale the right content for their platform and audience. By bringing together a broad, constantly refreshed slate from across regions, we enable smarter curation, clearer differentiation and long-term growth for serious industry players.”
Narativ deal
COL and UAE-based Narativ described their deal as a “strategic expansion of premium vertical content distribution across high-growth emerging markets,” and comes as the microdrama continues to boom financially. The growth of the medium will be among the key topics of conversation today at MIP London, where COL chief Oh will be speaking.
The pact extends beyond content representation and is being billed as part of a more “structured micro-drama distribution infrastructure.”
Narativ will spearhead market development, platform alliances, broadcaster relationships and digital monetization frameworks across the MENA and CIS regions and Africa, where they have identified “rapid mobile-first consumption growth and strong demand for short-form, high-engagement storytelling formats.”
“Micro-dramas are reshaping global viewing habits, particularly across mobile-first markets like MENA, Africa and CIS,” said Manjyot Sandhu, CEO and co-founder of Narativ. “Our appointment as official distributor for COL Group in these territories reflects Narativ’s strategy to build sustainable distribution architecture.
“A key pillar of the collaboration includes integration with FlareFlow, enabling strategic telco partnerships, bundled carrier offerings, and alternative monetization pathways designed to accelerate scale across mobile ecosystems and OTT platforms.”
Oh added: “We are building more than a content slate – we are building the global infrastructure for microdrama. With hundreds of new titles launching every quarter, scale and regional strength are critical. Narativ with its deep foothold in MENA, Africa CIS and other key markets makes them a natural strategic partner as we expand FlareFlow and bring microdrama to new platforms, telcos and audiences.
Narativ, which is joint venture Sandhu operates with Copyright Capital, manages around 7,000 hours of content and has a digital network spanning 150 million subscribers across 21 language.
COL Group has emerged as one of the biggest microdrama platforms, running platforms such as FlareFow. It is also a part-owner of ReelShort.
