MAM
Havas Media Group India strengthens its outdoor offering, partners Tribes
NEW DELHI: Havas Media Group India has entered into a strategic partnership with Tribes, a leading integrated OOH, retail, and activation agency. This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy. Tribes will serve Havas’ clients across industries with specialists embedded into every stage of the campaign process to drive results.
With a vision to deliver superior return on investment (RoI) and experience (RoX), Tribes offers technology-enabled customer experience across OOH and retail – whether it is immersive retail experience through AR and VR, or helping brand capture consumer leads and insights, Tribes provides an integrated experiential and effective solution.
Despite an arduous first half of the year for the outdoor medium, the industry reported a pickup of 25-30 per cent in recent months according to Industry estimates and is slated to only grow given the upcoming festive season.
Havas Group India group CEO Rana Barua said, “During this transformative time for the OOH industry, our partnership with Tribes underscores our commitment to building long-term impactful relationships. This alliance fits in perfectly with our global operating system MX, which is providing our clients the tools to build more meaningful media experiences creatively and at scale.”
“Tribes’ superior return on experience driven by technology and innovation has forged many long-term partnerships and a proven track record of client success in producing award-winning memorable campaigns. This partnership with Havas is yet another milestone and underscores our commitment to building long-term impactful relationships.” said Tribes CEO-MD Gour Gupta.
Havas Media group MD – India Mohit Joshi said, “Along with a pan India presence, Tribes brings a rare blend of creativity with insights to help brands succeed with out-of-home media. Moreover, with the country gradually opening-up, and the festive season approaching, OOH and activation are slated to play a significant role in building media strategies for brands and it is the right time to invest in this space. We are delighted to partner with Tribes and look forward to transforming the OOH landscape leveraging their expertise to provide our entire spectrum of clients with advantage of integrated experiential solutions, which beautifully fits in with our village way of working”
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI:Â Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
