MAM
Havas Media Group India strengthens its outdoor offering, partners Tribes
NEW DELHI: Havas Media Group India has entered into a strategic partnership with Tribes, a leading integrated OOH, retail, and activation agency. This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy. Tribes will serve Havas’ clients across industries with specialists embedded into every stage of the campaign process to drive results.
With a vision to deliver superior return on investment (RoI) and experience (RoX), Tribes offers technology-enabled customer experience across OOH and retail – whether it is immersive retail experience through AR and VR, or helping brand capture consumer leads and insights, Tribes provides an integrated experiential and effective solution.
Despite an arduous first half of the year for the outdoor medium, the industry reported a pickup of 25-30 per cent in recent months according to Industry estimates and is slated to only grow given the upcoming festive season.
Havas Group India group CEO Rana Barua said, “During this transformative time for the OOH industry, our partnership with Tribes underscores our commitment to building long-term impactful relationships. This alliance fits in perfectly with our global operating system MX, which is providing our clients the tools to build more meaningful media experiences creatively and at scale.”
“Tribes’ superior return on experience driven by technology and innovation has forged many long-term partnerships and a proven track record of client success in producing award-winning memorable campaigns. This partnership with Havas is yet another milestone and underscores our commitment to building long-term impactful relationships.” said Tribes CEO-MD Gour Gupta.
Havas Media group MD – India Mohit Joshi said, “Along with a pan India presence, Tribes brings a rare blend of creativity with insights to help brands succeed with out-of-home media. Moreover, with the country gradually opening-up, and the festive season approaching, OOH and activation are slated to play a significant role in building media strategies for brands and it is the right time to invest in this space. We are delighted to partner with Tribes and look forward to transforming the OOH landscape leveraging their expertise to provide our entire spectrum of clients with advantage of integrated experiential solutions, which beautifully fits in with our village way of working”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
