MAM
Havas Media Group bags Firefox’s integrated media mandate
Mumbai: In a multi-agency pitch, Havas Media Group India won the integrated media mandate for Firefox, the top premium bicycle brand in India and a subsidiary of the Hero Cycles Group.
The mandate includes responsibilities for offline & online media, and SEO. The account will be handled by Havas Media Group managing partner (head-North1) Roopali Sharma in the agency’s Gurgaon location, under the direction of the company’s president & chief client officer Uday Mohan.
Firefox, a global leader in the premium and mid-premium bike categories since its establishment in 2004, offers an extensive and exclusive range of luxury motorcycles and accessories.
The company sells high-end, stylish mountain bikes, road bikes, city bikes (or hybrid bikes), bikes for women, kids, & juniors, electric bicycles, and adventure & outdoor gear including backpacks, bike panniers & pouches, jerseys & t-shirts, and windcheaters & breakers.
In addition to its e-commerce-enabled website, Firefox Bikes has more than 500 outlets and customer experience centres spread out across tier 1 and metro cities in India.
Firefox Bikes CEO Sriram Sundresan said, “At Firefox, we are driven by a passion for biking and adventure. Being the pathbreakers, Firefox takes pride in revolutionising biking as a means of transformation, and we’ve seen tremendous growth in the adoption of biking as a preferred lifestyle choice. In Havas, we found a partner that shares a similar passion for connecting brands and consumers through meaningful media experiences. We are delighted to have them on board as our media partners and look forward to a great partnership.”
Havas Media Group India CEO Mohit Joshi said, “We are proud to have bagged the integrated media mandate of Firefox, a niche category brand that has pioneered the growth of premium biking in India. With people getting increasingly aware of leading a healthy lifestyle and embracing sustainable ways of living, there has been a paradigm shift in the preferred mode of transportation – from conventional ICEs to EVs to bicycles. We look forward to an adventurous partnership by further strengthening the brand’s journey and its vision, as it forges meaningful connections with its consumers.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
