AD Agencies
Havas India launches incubation programme – EmpowHers
Mumbai: Havas India, the India operations of Paris-headquartered communications network Havas, has launched a one-of-a-kind incubation program for women entrepreneurs called EmpowHers, in collaboration with Her Entrepreneurial Network (H.E.N), a community for women entrepreneurs.
The inaugural 6-month program has been flagged off with 22 mentees and 11 mentors comprising senior leaders from across the Havas India network agencies. The program aims to propel these business leaders in the field of marketing, branding, and business development through effective training and mentorship.
The program also aligns with several key Havas ethos like championing women leaders, inculcating the spirit of entrepreneurship, DE&I, and making a meaningful difference to the larger community.
Havas India invited applications from H.E.N members to define their business challenges. These challenges were mapped with the expertise of Havas India and its agencies, and how its leaders could help these entrepreneurs in their business journey.
These 22 businesses represent a wide spectrum of sectors including retail, health and wellness, food, and beverage, advisory, fashion, and lifestyle. Interestingly, each business has an inspiring story behind its inception that demonstrates the resilience of these entrepreneurs. Be it the 63-year-old Dr. Sarah, founder of Eevolve, a holistic healing center, or Shikha’s undertaking Shikha’s Kitchen that started during Covid to support her family, or the Shark Tank-famed Kirty Datar, founder of CaneBOT, make an eclectic first batch of EmpowHers. Through this program, the mentors and mentees not only exchange technical knowledge but are also deeply invested in building these brands ground up.
EmpowHers is also offering Havas India invaluable insight into these sectors, businesses, and the challenges they pose, hence, giving the network an incredible opportunity to innovate and offer business solutions.
Havas India CHRO Vandana Tilwani said, “As we embark on the inaugural EmpowHers mentorship program, we embrace the entrepreneurial spirit that defines us at Havas India. As a family-run business, we understand the transformative power of nurturing initiatives from their inception. EmpowHers embodies our commitment to fostering growth, innovation, and empowerment, reflecting our dedication to see the growth of women in business and in entrepreneurship. We are proud to partner with H.E.N, and work with our leadership team in this journey of providing meaningful solutions, guidance, and mentorship to aspiring women who want to propel their business to the next phase.”
Her Entrepreneurial Network co-founder Priyanka Changia added, “A shared vision to make an impact in the entrepreneurial journey of women brings Havas and HEN together. This collaboration brings the expertise of senior leaders to HEN members. The biggest challenge for any entrepreneur is marketing… the leadership of Havas brings immense experience and insight in marketing communication along with industry expertise. It has been a fabulous opportunity for 23 Hen members to get mentoring from such industry stalwarts. I am sure each of them will benefit greatly from their support and guidance.”
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Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
