AD Agencies
Havas India launches incubation programme – EmpowHers
Mumbai: Havas India, the India operations of Paris-headquartered communications network Havas, has launched a one-of-a-kind incubation program for women entrepreneurs called EmpowHers, in collaboration with Her Entrepreneurial Network (H.E.N), a community for women entrepreneurs.
The inaugural 6-month program has been flagged off with 22 mentees and 11 mentors comprising senior leaders from across the Havas India network agencies. The program aims to propel these business leaders in the field of marketing, branding, and business development through effective training and mentorship.
The program also aligns with several key Havas ethos like championing women leaders, inculcating the spirit of entrepreneurship, DE&I, and making a meaningful difference to the larger community.
Havas India invited applications from H.E.N members to define their business challenges. These challenges were mapped with the expertise of Havas India and its agencies, and how its leaders could help these entrepreneurs in their business journey.
These 22 businesses represent a wide spectrum of sectors including retail, health and wellness, food, and beverage, advisory, fashion, and lifestyle. Interestingly, each business has an inspiring story behind its inception that demonstrates the resilience of these entrepreneurs. Be it the 63-year-old Dr. Sarah, founder of Eevolve, a holistic healing center, or Shikha’s undertaking Shikha’s Kitchen that started during Covid to support her family, or the Shark Tank-famed Kirty Datar, founder of CaneBOT, make an eclectic first batch of EmpowHers. Through this program, the mentors and mentees not only exchange technical knowledge but are also deeply invested in building these brands ground up.
EmpowHers is also offering Havas India invaluable insight into these sectors, businesses, and the challenges they pose, hence, giving the network an incredible opportunity to innovate and offer business solutions.
Havas India CHRO Vandana Tilwani said, “As we embark on the inaugural EmpowHers mentorship program, we embrace the entrepreneurial spirit that defines us at Havas India. As a family-run business, we understand the transformative power of nurturing initiatives from their inception. EmpowHers embodies our commitment to fostering growth, innovation, and empowerment, reflecting our dedication to see the growth of women in business and in entrepreneurship. We are proud to partner with H.E.N, and work with our leadership team in this journey of providing meaningful solutions, guidance, and mentorship to aspiring women who want to propel their business to the next phase.”
Her Entrepreneurial Network co-founder Priyanka Changia added, “A shared vision to make an impact in the entrepreneurial journey of women brings Havas and HEN together. This collaboration brings the expertise of senior leaders to HEN members. The biggest challenge for any entrepreneur is marketing… the leadership of Havas brings immense experience and insight in marketing communication along with industry expertise. It has been a fabulous opportunity for 23 Hen members to get mentoring from such industry stalwarts. I am sure each of them will benefit greatly from their support and guidance.”
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
