AD Agencies
Havas India goes green with swanky eco-certification
MUMBAI: Havas India has polished its environmental halo after scooping the coveted ISO 14001:2015 certification, positioning itself as the advertising world’s unlikely eco-warrior in a notoriously wasteful industry.
The certification – which required a full year of scrutiny by the rather stern-faced British Standards Institution (BSI) – covers six agencies under the Havas umbrella, including its creative, media and design outfits across multiple locations.
“We believe the future of business lies in responsible and sustainable growth,” declared Havas India group chief executive SEA & North Asia Rana Barua presumably while sitting under an energy-efficient light bulb. “This milestone sets a new benchmark in the industry, reinforcing our position as the most future-ready advertising network in India.”
The rigorous certification process subjected the agency to a forensic examination of its environmental policies, carbon footprint and sustainable resource management – a far cry from the champagne-soaked, private-jet lifestyle traditionally associated with advertising bigwigs.
Havas India chief HR officer & Havas APAC chief inclusion officer Vandana Tilwani was quick to emphasise this wasn’t just a “tick-box exercise” – corporate speak for “we’re actually serious about this” – while hinting at even more ambitious green plans ahead.
Industry insiders suggest the eco-certification could give Havas a competitive edge when pitching to increasingly environmentally conscious clients, allowing them to smugly flaunt their green credentials while rivals desperately recycle their plastic water bottles in meetings.
“Reducing environmental impact not only contributes to a healthier planet, but also inspires stakeholder trust,” said BSI India managing director Theuns Kotze carefully avoiding mention of the mountains of foam board, vinyl banners and promotional material that advertising agencies typically churn out.
With this certification, Havas has thrown down the biodegradable gauntlet to competitors, suggesting that in tomorrow’s advertising world, the ability to save the planet might be just as important as the ability to sell fizzy drinks and luxury watches.
AD Agencies
Microsoft shifts global media account from Dentsu to Publicis Groupe: Reports
Closed review ends decade-long tie-up; Xbox remit may remain with Dentsu
MUMBAI: Microsoft has reassigned its global media planning and buying business to Publicis Groupe, according to media reports, ending Dentsu’s long-standing stewardship of one of the advertising industry’s biggest accounts.
The move follows a closed review and marks a notable shake-up in the global media landscape. Dentsu, which managed the account through Carat, had held the mandate since 2014 and successfully defended it in a 2018 review.
While the broader business is shifting, Dentsu is expected to retain media responsibilities for Xbox, according to media reports, though the exact contours of that arrangement remain unclear. None of the parties involved have publicly outlined the transition timeline or the full structure of the handover.
The scale of the account underscores the significance of the change. Estimates from COMvergence, cited by Ad Age, peg Microsoft’s global media spend at roughly $700 million last year.
For Publicis Groupe, the win deepens an already expanding relationship with the tech giant. Earlier this year, Microsoft Advertising partnered with Publicis Media Exchange and Epsilon to integrate Epsilon’s data into its platform, aiming to sharpen targeting across search, native and display formats.
The decision reflects a broader industry shift, as large advertisers increasingly favour agency partners with strong first-party data capabilities, AI integration and platform-led solutions. Publicis Groupe has been leaning into this model, positioning its data assets and technology stack as a central differentiator.
For Dentsu, the loss is significant. Media remains a core pillar of its global business, and the development comes close on the heels of leadership changes, including the appointment of Takeshi Sano as global chief executive officer.
The shift also carries a touch of irony. Microsoft and Dentsu have worked closely beyond the client-agency relationship, including collaborations around AI tools such as Copilot to support media and creative workflows.
As the dust settles, the message is clear: in today’s data-driven, AI-powered media world, relationships may be long, but they are rarely permanent.
