Brands
Havas India companies are a Great Place To Work Certified, second year in a row
Mumbai: All companies under Havas India (creative, media and health), part of Paris-headquartered Havas, are now Great Place To Work Certified in India from December 2023 to December 2024. The certificate is also applicable to Havas India’s newly acquired digital agency, PivotRoots. This is a testament to Havas India’s enhancing culture as the network has received this certification for the second consecutive year.
Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. In India, the Great Place To Work Institute partners with more than 1400 organisations annually across over 22 industries to help them build High-Trust, High-Performance Cultures designed to deliver sustained business results. The Institute’s research shows that great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance. These organizations can deliver a consistent experience to all their employees irrespective of their role, gender, tenure, or level. Their leaders believe in the vision of creating and sustaining a great place to work for all and role models for all leaders.
As the country’s fastest-growing advertising conglomerate, Havas India has undergone an unparalleled transformation over the last five years. The network grew from 3 to 18 companies and 200 to 2000 employees through global launches, joint ventures, acquisitions and strategic tie-ups. But despite this massive growth in scale and size, the network is deeply invested in its biggest asset – its people.
As per the Great Place to Work Trust Index Model, Havas India scored high on the following parameters: Credibility of management, Respect for people, Fairness at the workplace, Pride, Camaraderie between people, Equity, Competence and integrity.
Havas India CHRO Vandana Tilwani said, “Being Great Place To Work Certified™ is a very significant step for us in understanding how our employees perceive the culture we have built over the years at Havas India. I am immensely proud that our efforts at building a workplace where each person at Havas India feels valued has borne fruit. This Certification for the second time in a row comes as an added source of encouragement not just for our past efforts but also for our future endeavours. I look forward to a year where we can strengthen the foundations we have laid and be consistently recognized as a workplace that is equitable and growth-oriented for all involved.”
In an industry as dynamic as advertising, where people movement is rampant, Havas India has over the years taken concrete steps to ensure talent retention and development across the various stages of one’s professional journey, resulting in a refreshing cultural transformation. The holistic and customised initiatives of Havas India including Havas BOLT, Havas SPARK, EmpowHers, Women Who Inspire committee, Flex Your Lexi, and Bounce Back program, ensure the development, progression and well-being of all its people. These sustained efforts have resulted in improving the gender ratio from 19 per cent to 41 per cent (as of November 2023), with strong visibility of female leaders in the C-suite.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
