MAM
Havas Group Indonesia appoints Sumit Kanungo as group strategy director
New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately.
Kanungo joins the agency with over two decades of experience in strategic planning and buying, during which he has launched and built large brands across various categories like food and beverage, personal care, homecare, healthcare and fintech. He has also led multi-location teams and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami, and Mediaedge: CIA (MEC) India to name a few, said the agency on Friday.
In this role, Kanungo will lead the growth strategy for the group and report to Havas Group Indonesia CEO Satyajit Sen and chief strategy officer for SEA and India Charu Aggarwal.
“We are thrilled to have him join our team. He brings strong strategy and insight that will guide Havas Indonesia in determining the most meaningful media mixes for our clients. His background will help us continue delivering sound strategies and identifying ways to elevate our clients’ brand presence in Indonesia,” said Sen.
Aggarwal added, “At Havas we are all about creating a meaningful difference across businesses, brands and people. Tapping into the trends of tomorrow with proprietary studies like Prosumers and Meaningful brands, Sumit will blend our intelligence toolbox with the cultural nuances in Indonesia to deliver MX experiences that resonate with consumers and deliver business results.”
Kanungo shared he is looking forward to join the Havas Indonesia team. Said he, “With the rapid digital transformation across the globe, strategy and insight will provide the pathway to success. Finding ways to connect people and brands in a meaningful way is now more important than ever.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
