MAM
Havas gets a clean bill of health with Tata 1mg’s integrated mandate
MUMBAI: In a pitch battle that demanded equal parts precision and prescription, Havas Media Network India has clinched the integrated mandate for Tata 1mg, the digital healthcare platform trusted by millions across the country. The win strengthens Havas’ growing partnership with the Tata Group and places both PivotRoots and Havas Media India at the heart of one of India’s most influential health-tech brands.
The mandate is split across the network’s complementary strengths: PivotRoots, Havas’ digital-first agency, will drive Tata 1mg’s digital brand marketing, while Havas Media India will manage traditional media across Print, TV, Radio, Cinema, and BTL activations such as OOH, influencer outreach and experiential campaigns. Together, they form a full-funnel, cross-channel engine built for scale, experimentation, and measurable brand impact.
For Tata 1mg, a brand that has redefined access to healthcare, the partnership is about more than just media buying. “Our mission has always been to make healthcare accessible, affordable, and trusted for every Indian,” said Tata 1mg co-founder Gaurav Agarwal. “As a digital-first brand, building a coherent presence across both digital and traditional platforms is critical. We needed a partner who could blend digital depth with media scale. Havas Media Network India, through PivotRoots and Havas Media, brings exactly that innovation, agility, and deep consumer understanding.”
For Havas Media Network India, the win is equally momentous. Havas Media Network India CEO Mohit Joshi called it “a significant milestone”, adding that Tata 1mg’s purpose-driven roots and national impact make the mandate especially meaningful. “With our Meaningful Media philosophy, advanced digital capabilities and data-led strategies, we are excited to power its next growth chapter,” he said.
PivotRoots CEO Shibu Shivanandan underscored the centrality of digital to the brand’s future. “Digital is at the core of Tata 1mg’s business model. By leveraging advanced martech, data-driven creativity and precision targeting, we aim to deepen consumer engagement and strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
The win also reaffirms Havas’ expanding footprint across the Tata Group’s brand portfolio, a relationship built over years of shared strategy, scale and measurable outcomes.
As India’s health-tech space intensifies, the Tata 1mg–Havas partnership signals a sharpened, unified push to build relevance, reach and trust, one message, one medium, and one meaningful interaction at a time.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
