MAM
Havas gets a clean bill of health with Tata 1mg’s integrated mandate
MUMBAI: In a pitch battle that demanded equal parts precision and prescription, Havas Media Network India has clinched the integrated mandate for Tata 1mg, the digital healthcare platform trusted by millions across the country. The win strengthens Havas’ growing partnership with the Tata Group and places both PivotRoots and Havas Media India at the heart of one of India’s most influential health-tech brands.
The mandate is split across the network’s complementary strengths: PivotRoots, Havas’ digital-first agency, will drive Tata 1mg’s digital brand marketing, while Havas Media India will manage traditional media across Print, TV, Radio, Cinema, and BTL activations such as OOH, influencer outreach and experiential campaigns. Together, they form a full-funnel, cross-channel engine built for scale, experimentation, and measurable brand impact.
For Tata 1mg, a brand that has redefined access to healthcare, the partnership is about more than just media buying. “Our mission has always been to make healthcare accessible, affordable, and trusted for every Indian,” said Tata 1mg co-founder Gaurav Agarwal. “As a digital-first brand, building a coherent presence across both digital and traditional platforms is critical. We needed a partner who could blend digital depth with media scale. Havas Media Network India, through PivotRoots and Havas Media, brings exactly that innovation, agility, and deep consumer understanding.”
For Havas Media Network India, the win is equally momentous. Havas Media Network India CEO Mohit Joshi called it “a significant milestone”, adding that Tata 1mg’s purpose-driven roots and national impact make the mandate especially meaningful. “With our Meaningful Media philosophy, advanced digital capabilities and data-led strategies, we are excited to power its next growth chapter,” he said.
PivotRoots CEO Shibu Shivanandan underscored the centrality of digital to the brand’s future. “Digital is at the core of Tata 1mg’s business model. By leveraging advanced martech, data-driven creativity and precision targeting, we aim to deepen consumer engagement and strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
The win also reaffirms Havas’ expanding footprint across the Tata Group’s brand portfolio, a relationship built over years of shared strategy, scale and measurable outcomes.
As India’s health-tech space intensifies, the Tata 1mg–Havas partnership signals a sharpened, unified push to build relevance, reach and trust, one message, one medium, and one meaningful interaction at a time.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
