MAM
Havas gets a clean bill of health with Tata 1mg’s integrated mandate
MUMBAI: In a pitch battle that demanded equal parts precision and prescription, Havas Media Network India has clinched the integrated mandate for Tata 1mg, the digital healthcare platform trusted by millions across the country. The win strengthens Havas’ growing partnership with the Tata Group and places both PivotRoots and Havas Media India at the heart of one of India’s most influential health-tech brands.
The mandate is split across the network’s complementary strengths: PivotRoots, Havas’ digital-first agency, will drive Tata 1mg’s digital brand marketing, while Havas Media India will manage traditional media across Print, TV, Radio, Cinema, and BTL activations such as OOH, influencer outreach and experiential campaigns. Together, they form a full-funnel, cross-channel engine built for scale, experimentation, and measurable brand impact.
For Tata 1mg, a brand that has redefined access to healthcare, the partnership is about more than just media buying. “Our mission has always been to make healthcare accessible, affordable, and trusted for every Indian,” said Tata 1mg co-founder Gaurav Agarwal. “As a digital-first brand, building a coherent presence across both digital and traditional platforms is critical. We needed a partner who could blend digital depth with media scale. Havas Media Network India, through PivotRoots and Havas Media, brings exactly that innovation, agility, and deep consumer understanding.”
For Havas Media Network India, the win is equally momentous. Havas Media Network India CEO Mohit Joshi called it “a significant milestone”, adding that Tata 1mg’s purpose-driven roots and national impact make the mandate especially meaningful. “With our Meaningful Media philosophy, advanced digital capabilities and data-led strategies, we are excited to power its next growth chapter,” he said.
PivotRoots CEO Shibu Shivanandan underscored the centrality of digital to the brand’s future. “Digital is at the core of Tata 1mg’s business model. By leveraging advanced martech, data-driven creativity and precision targeting, we aim to deepen consumer engagement and strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
The win also reaffirms Havas’ expanding footprint across the Tata Group’s brand portfolio, a relationship built over years of shared strategy, scale and measurable outcomes.
As India’s health-tech space intensifies, the Tata 1mg–Havas partnership signals a sharpened, unified push to build relevance, reach and trust, one message, one medium, and one meaningful interaction at a time.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
