AD Agencies
Havas Creative signs on Tanisha Sharma as executive vice-president
MUMBAI: She’s got exposed to leading a channel, building a cult motorcycle brand, and she’s even turned entrepreneur before returning to the advertising world. The lady in question is Tanisha Sharma who has just moved to the Havas Creative Network as executive vice-president from FCB India where she was senior vice-president for nearly three years.
A bachelor of arts degree in history followed by a post graduate diploma in marketing and advertising from Xavier Institute of Communication got Tanisha her first ob at Rediffusion Y&R in 2005 as a senior account executive. From there, she moved to JWT into account management where she stayed for almost a couple of years. And then came a surprising and unexpected leap into the world of television with her being appointed a manager of MTV where she crafted out strategies for the youth-oriented service for two and a half years.
With that experience behind her she was drafted as senior brand manager for Royal Enfield – a stint she kept for two years and some months after which she founded a card company which created bespoke invitations and stationery. That did not last for longer than two years and six months following which it was back to advertising with her joining Dentsu Impact as general manager in 2019. A gradual progression upwards saw her becoming associate vice-president – a position which she left to join FCB India. And now she is at Havas Creative.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
