MAM
Hashtag Orange appoints Su Yin Teh, ex-CFO of WPP, as advisor for international business expansion
Mumbai: In a strategic move to propel global growth and market penetration, the integrated marketing agency, Hashtag Orange, has announced the appointment of Su Yin Teh as their advisor for international business expansion.
In her extensive career spanning over two decades, Su Yin Teh has worked with prominent organisations such as WPP, GroupM, Essence and Viacom, among others. Holding crucial finance positions across these companies, Su Yin brings with her a wealth of experience in developing and leading financial initiatives, making informed investment decisions, and analyzing and managing risks to ensure financial well-being. Especially in her role as EVP of Finance and Operations of Essence APAC, Su Yin worked closely with other functions to optimise financial operations and manage strategic financial objectives for maximizing commercial success across APAC.
Leveraging this expertise in her new role as Advisor for International Business Expansion, Su Yin will be responsible for driving Hashtag Orange’s global market penetration and contributing to revenue growth. From developing growth strategies to conducting quarterly review meetings aligned with the business plan, her role will be pivotal in fulfilling the organization’s business expansion goals.
Sharing his vision for the company with this appointment, Mukesh Vij, Founder of Hashtag Orange, said, “Having accomplished remarkable milestones in India within the past 6 years, we are now poised for a global expansion that echoes our bold ambitions. With an extensive array of services and customized client solutions, we’re confident that Su Yin’s addition to our team will accelerate business growth. Her expertise will greatly benefit us in making the right strategic moves at the right time, ensuring that our global aspirations are not only realized but surpassed.”
Expressing her delight at the start of this new chapter, Su Yin Teh said, “I am thrilled to embark on this exciting journey with Hashtag Orange and contribute to their international expansion endeavours. By collaborating with the talented individuals that make up Hashtag’s ingenious team, I hope to leverage our collective strengths to drive strategic initiatives that enhance our market presence. I look forward to making impactful contributions that propel the company towards global success.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
