MAM
Harsha Joshi appointed as VivaKi Exchange COO
MUMBAI: VivaKi India has appointed Harsha Joshi to the post of COO at VivaKi Exchange.
Joshi will spearhead and oversee the media buying for Starcom MediaVest Group and Zenith Optimedia. She will report into VivaKi Exchange CEO Mona Jain.
Prior to this Joshi was with Spatial Access Media Solutions where she was SA3- Media and International CEO.
Joshi has over two decades of media planning, buying and digital experience. She brings with her knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media.
Joshi™s work span includes working on clients such as P&G, Godrej, Cadbury, Asian paints, Coco Cola, Britannia, Colgate and HUL.
VivaKi (India) country chair Srikant Sastri said, “VivaKi Exchange (VX) has a great reputation for delivering buying value to clients of both SMG & ZO. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation.”
Jain said, “Harsha brings to the table years of experience in media buying as well as media audit. Her collaborative approach and win-win attitude have earned her the respect of media owners and clients alike. Her deep knowledge of the media market and that of clients and media owners will help VX consolidate.”
Joshi said, “I am delighted to return to main stream media post my short, but successful stint in Media Audit which I will leverage to deliver better value to VX and its clients. I am looking forward to this new and exciting chapter in my career.”
VivaKi Exchange services from pre-buy evaluation to post-buy reporting and analysis. In addition it also offers a full-suite of marketing and audience data to better inform each buy. It is also involved in testing new models and automating transactional components of buying and measuring media when and where it benefits clients to do so.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
