MAM
Harsh Sheth steps up at MSL India
MUMBAI: Harsh Sheth has pressed the accelerator at MSL India. The corporate communications specialist has been elevated to associate vice president, marking the latest pit stop in a steady, well-timed climb through India’s healthcare and pharma PR lanes.
Sheth is no stranger to the MSL garage. His latest promotion comes after a two-year stint as group head and an earlier innings as associate director, roles that saw him juggle reputations, crises and clients with equal dexterity. In total, he has spent over four years in his current MSL avatar—long enough to know where the levers of influence sit.
Before returning to MSL, Sheth briefly detoured to Spag as associate account director, and earlier to Roche as partner – corporate affairs and communications, where he handled the full alphabet soup of internal and external communications: employer branding, crisis management, social media, KOL engagement and leadership counsel. Calm under pressure appears to be a recurring theme.
His résumé is quite well stacked with sojourns at India’s healthcare communications ecosystem. From corporate communications at Glenmark Pharmaceuticals to account manager at Adfactors PR, and an earlier managerial role at MSL India itself, Sheth has built a reputation for mixing strategic thinking with media nous. The journey began even earlier at Prime Communiqué and Viraat Technology Labs, cutting his teeth on account management and business development.
An MBA by training and a healthcare communicator by practice, Sheth now finds himself at the senior table just as clients demand sharper narratives and steadier hands. For MSL India, it is a safe bet on institutional memory. For Sheth, it is another rung climbed—quietly, efficiently, and without dropping the baton.
In the race for influence, this is one promotion that did not come out of the blue—and will not be the last.
Brands
Saugata Mukherjee exits SonyLIV after steering standout content run
Streaming chief signs off after a prolific phase of originals and awards
MUMBAI: SonyLIV is set for a leadership transition, with its executive vice president and head of content Saugata Mukherjee announcing his departure after a three-and-a-half-year stint that helped shape the platform’s creative identity.
In a reflective note shared publicly, SonyLIV executive vice president and head of content saugata mukherjee described his tenure as more than just building a slate of shows, calling it “a shared belief in stories, in risks, in pushing ourselves a little further every single day”. He pointed to a wide-ranging line-up including The Hunt, Mayasabha, Kankhajura, Black White and Gray, Four and Half Gang, Kuttram Purindhavan, Real Kashmir Football Club, Maharani S4 and Freedom at Midnight S2 as a fitting close to his journey with the platform.
Mukherjee credited the team’s resilience through “crazy deadlines, uncertain moments and audacious choices”, adding that what stood out most were the quieter wins and collective spirit behind the scenes. “Some goodbyes are harder than others. This is one of them,” he noted, signalling an emotional sign-off.
During his tenure, Mukherjee oversaw content strategy, commissioning and original programming across languages and genres, helping SonyLIV cement its position in India’s increasingly competitive streaming landscape. The platform’s catalogue under his watch included critically acclaimed titles such as Scam 1992, Maharani, Rocket Boys, Tabbar, Gullak and Freedom at Midnight, collectively earning over 100 industry awards and several international nominations.
Before rejoining SonyLIV in 2022 as EVP, Mukherjee had a brief stint at HBO Max under Warner Bros. Discovery, where he led India content strategy and worked on the platform’s global rollout. Earlier, he held senior creative roles at Disney+ Hotstar and Star TV Network, shaping original programming during the early days of India’s OTT boom.
His career began in publishing, with leadership roles at Pan Macmillan and HarperCollins Publishers, where he worked closely with some of India’s most prominent literary voices.
Mukherjee’s exit marks the end of a defining chapter for SonyLIV’s content journey. As the platform looks ahead, it does so on the back of a creative foundation that has consistently punched above its weight in a crowded streaming arena.
