MAM
Harsh Sheth steps up at MSL India
MUMBAI: Harsh Sheth has pressed the accelerator at MSL India. The corporate communications specialist has been elevated to associate vice president, marking the latest pit stop in a steady, well-timed climb through India’s healthcare and pharma PR lanes.
Sheth is no stranger to the MSL garage. His latest promotion comes after a two-year stint as group head and an earlier innings as associate director, roles that saw him juggle reputations, crises and clients with equal dexterity. In total, he has spent over four years in his current MSL avatar—long enough to know where the levers of influence sit.
Before returning to MSL, Sheth briefly detoured to Spag as associate account director, and earlier to Roche as partner – corporate affairs and communications, where he handled the full alphabet soup of internal and external communications: employer branding, crisis management, social media, KOL engagement and leadership counsel. Calm under pressure appears to be a recurring theme.
His résumé is quite well stacked with sojourns at India’s healthcare communications ecosystem. From corporate communications at Glenmark Pharmaceuticals to account manager at Adfactors PR, and an earlier managerial role at MSL India itself, Sheth has built a reputation for mixing strategic thinking with media nous. The journey began even earlier at Prime Communiqué and Viraat Technology Labs, cutting his teeth on account management and business development.
An MBA by training and a healthcare communicator by practice, Sheth now finds himself at the senior table just as clients demand sharper narratives and steadier hands. For MSL India, it is a safe bet on institutional memory. For Sheth, it is another rung climbed—quietly, efficiently, and without dropping the baton.
In the race for influence, this is one promotion that did not come out of the blue—and will not be the last.
Brands
Sealed with a Kiss Nykaa Posts Love at Palladium
Pink pop up at Phoenix Palladium runs 6 to 15 February 2026.
MUMBAI: Love is in the mail and this time it comes with lipstick. This Valentine’s season, Nykaa is swapping checkout counters for letter counters with the launch of its Nykaa Love Post Office, an immersive pop up at Phoenix Palladium Mall. Running from 6 February to 15 February 2026, the activation turns beauty shopping into something closer to a handwritten confession.
Set up opposite Uniqlo and next to PVR, the space trades bills for blush and parcels for poetry. Designed in soft pinks and Nykaa’s signature hues, the booth resembles a whimsical post office where shoppers can pen old school Valentine’s notes and drop them into a statement pink letter box at the centre of the installation.
From there, the brand plays cupid. The handwritten notes are paired with carefully chosen beauty gifts, transforming a routine purchase into a rom com style surprise.
The idea leans into the sentiment that Valentine’s Day is not reserved for couples alone. Visitors can write to a boyfriend or girlfriend, but also to a sibling, a best friend or a mother. A lipstick for your bestie, a glow kit for your partner or a self love treat for yourself all fit within the same pink envelope.
The pop up doubles up as a discovery playground, bringing together brands such as Nykaa Cosmetics, Nykaa Wanderlust, Kay Beauty, Dot and Key, Charlotte Tilbury, Supergoop, Sol De Janeiro, Tom Ford, Mac, e.l.f., YSL Beauty, Clinique, Laneige, Pixi and Wishcare. With heart motifs, dreamy décor and Instagram ready corners, the activation is as much about the picture as the purchase.
To sweeten the deal, Nykaa is offering Valentine’s exclusive Buy More Get More promotions, stacked discounts on existing deals and complimentary gifts on select purchases, nudging shoppers to indulge a little further.
Anchored in the theme This Valentine’s Day, Nykaa delivers love, the Love Post Office blends retail and ritual in a way that feels deliberately nostalgic. In a season dominated by instant messages and last minute deliveries, the brand is betting on the charm of pen, paper and a perfectly chosen beauty box.
For mall goers between 6 and 15 February 2026, the message is simple. Slow down, scribble something sweet and let love be posted the old fashioned way, with a little help from a pink letter box.
