MAM
Harnessing heels: A day in the life of women marketers
Mumbai: As we know, the marketing field is one of the toughest fields to work in, but it is also the most important part of setting up any kind of business. Earlier, this field was entirely dependent on man’s perspective, thinking, and ideas. But now, things have changed. A study indicates that 21 per cent of women choose their careers in marketing, whereas only 16 per cent of men opt for marketing as a career field. This notable participation of women can be attributed to increased awareness and equality within the marketing industry.
Do you remember earlier when our grandmothers used to tell us stories, and somewhere we found the best storytellers? Good marketing needs a good storyteller. This is where women have made their place in the marketing field in no time, launching different perspectives, ideas, and unique campaigns. It clearly describes that women can do whatever they decide to.
In the bustling world of marketing, where creativity meets strategy, women are making significant strides. From crafting compelling campaigns to analyzing market trends, female marketers play a pivotal role in driving brand success. However, their journey is often marked by unique challenges and experiences, encapsulating a blend of professionalism, resilience, and style. Let’s delve into a day in the life of women marketers, where they harness not only their skills but also their heels.
1. Diverse responsibilities: A woman marketer’s day usually begins with a flurry of activities. From brainstorming sessions to client meetings, they juggle diverse responsibilities with finesse. Whether it’s crafting engaging social media content or fine-tuning a brand’s messaging, women marketers navigate through multitasking effortlessly.
2. Adaptability: In the dynamic landscape of marketing, adaptability is key. Women marketers excel in embracing change and staying ahead of evolving trends. They important strategies, refine approaches, and seamlessly transition between projects, showcasing their ability to thrive in a fast-paced environment.
3. Creative visionaries: Creativity lies at the heart of marketing, and women bring a unique perspective to the table. Their innovative ideas and imaginative concepts breathe life into campaigns.. Whether it’s conceptualizing a visually stunning ad or introducing an out-of-the-box marketing strategy, women marketers are the creative visionaries driving brand narratives forward.
4. Leadership and collaboration: As leaders and team players, women marketers promote collaboration within their teams. They inspire and motivate their colleagues, leading by example and nurturing a culture of inclusivity and empowerment. Through effective communication and collaboration, they harness the collective talent of their team members to achieve shared goals.
5. Navigating challenges: Despite their undeniable talent and expertise, women marketers often encounter challenges unique to their gender. From navigating gender biases in the workplace to balancing professional commitments with personal responsibilities, they confront obstacles with resilience and determination.
6. Professionalism and style: While excelling in their professional life, women marketers also bring their unique sense of style to the workplace. From power suits to statement accessories, they effortlessly blend professionalism with fashion, making a statement with every step they take.
7. Work-life integration: Achieving work-life balance is a constant pursuit for women marketers. Balancing demanding work schedules with personal commitments requires careful planning and prioritization. Yet, they seamlessly integrate their professional and personal lives, finding moments of joy and fulfillment.
8. Continuous learning and growth: In a rapidly changing industry, women marketers are committed to continuous learning and professional growth. They seek out opportunities for skill development, attending workshops, conferences, and online courses to stay aware about the latest trends and technologies.
9. Mentorship and advocacy: Women marketers understand the importance of mentorship and advocacy in promoting diversity and inclusion within the industry. They mentor aspiring professionals, providing guidance and support to help them navigate their careers. Also, they advocate for gender equality and representation, driving meaningful change within their organizations.
10. Celebrating successes: Among the challenges and demands of their profession, women marketers take the time to celebrate their successes. Whether it’s a successful campaign launch, a client win, or a personal milestone, they acknowledge and appreciate their achievements.
The life of a woman marketer is a dynamic journey marked by professionalism, resilience, and style. From tackling diverse responsibilities to overcoming challenges with grace, they consolidate the spirit of innovation and creativity that defines the world of marketing. As they continue to make their mark on the industry, women marketers serve as role models, inspiring future generations to gear up their skills and talents to drive meaningful change in the world of marketing.
Empowered women empower brands: Let’s celebrate the marketers who shape narratives, spark inspiration, and drive meaningful connections in the dynamic world of marketing. Happy Women’s Day.
The article has been written by Media Maniacs Group founder Surabhi Trivedi.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
