Brands
Harmanpreet hits it out of the app as new face of Crex cricket platform
MUMBAI: There’s a new innings underway this time off the field as Harmanpreet Kaur, captain of India’s women’s cricket team, pads up as the newest brand ambassador for Crex, the world’s leading cricket analysis app. The collaboration brings a strong shot of star power to the platform while bowling over gender stereotypes in sports.
Speaking about the development, India women’s team captain, Harmanpreet Kaur said, “I am thrilled to partner with Crex, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see Crex’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Crex chief strategy officer Rajat Vallabh said, “Crex has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”
Joining fellow cricketing star Shikhar Dhawan on the Crex roster, Harmanpreet’s partnership signals a strong move towards levelling the playing field and spotlighting the rise of women’s cricket.
Since its launch in 2017, Crex has bowled fans over with its clean, data-rich experience offering everything from live scores and match commentary to player rankings and performance insights. Whether it’s a Test match or a local league clash, Crex’s coverage spans all formats, making it the go-to app for casual viewers and hardcore cricket junkies alike.
With features like shot maps, scoring breakdowns, weather updates, and expert analysis, the platform is transforming how fans consume the sport. And with Harmanpreet now on board, it’s clearly aiming to ensure that the women’s game gets the same spotlight as the men’s.
In an era where cricket is as much about fan engagement as it is about boundaries and bouncers, this partnership is more than a marketing move, it’s a masterstroke.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
