Brands
Harmanpreet hits it out of the app as new face of Crex cricket platform
MUMBAI: There’s a new innings underway this time off the field as Harmanpreet Kaur, captain of India’s women’s cricket team, pads up as the newest brand ambassador for Crex, the world’s leading cricket analysis app. The collaboration brings a strong shot of star power to the platform while bowling over gender stereotypes in sports.
Speaking about the development, India women’s team captain, Harmanpreet Kaur said, “I am thrilled to partner with Crex, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see Crex’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Crex chief strategy officer Rajat Vallabh said, “Crex has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”
Joining fellow cricketing star Shikhar Dhawan on the Crex roster, Harmanpreet’s partnership signals a strong move towards levelling the playing field and spotlighting the rise of women’s cricket.
Since its launch in 2017, Crex has bowled fans over with its clean, data-rich experience offering everything from live scores and match commentary to player rankings and performance insights. Whether it’s a Test match or a local league clash, Crex’s coverage spans all formats, making it the go-to app for casual viewers and hardcore cricket junkies alike.
With features like shot maps, scoring breakdowns, weather updates, and expert analysis, the platform is transforming how fans consume the sport. And with Harmanpreet now on board, it’s clearly aiming to ensure that the women’s game gets the same spotlight as the men’s.
In an era where cricket is as much about fan engagement as it is about boundaries and bouncers, this partnership is more than a marketing move, it’s a masterstroke.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
