MAM
Harbhajan Singh is Newport’s brand ambassador
BANGALORE: Newport, an Indian jeans brand, has launched its new festive line of jeans. Newport has roped in cricketer Harbhajan Singh as its brand ambassador in addition to the existing brand ambassador, Saif Ali Khan. The entire campaign revolves around the idea of ‘role reversal’ between these two individuals.
Saif and Harbhajan are the sporting heroes and enjoy reversing their persona with each other. They urge the youth to ‘Try Something New’ from Newport. The campaign revolves around ‘Naya Style Fundas’ – where the stars tell us how to be more stylish, the Newport way.
This festive season Newport’s fashion denim line revolves around the acid wash approach offering stylized acid washed jeans, basic and fashion denim shirts and funky denim jackets. For the very first time Newport jeans has introduced a range of colored acid washes. The entire range has been specially hand worked so that each pair looks unique. Also a unique new back patch in 6 tones to match the wash of the jeans has been added to the Newport ware. Newport jeans are available in four popular fits- Classic, Bootcut, Street and Anti.
Newport business head Ashish Pandityan is quoted inn the official release as saying “Indian Youth are more fashion conscious today than they have been ever before. The new line has been designed keeping the latest jeans trends in mind – details on the stitches, loops etc. The new campaign like the previous one is designed to showcase Newport’s strong sense of style. And it couldn’t have more suitable brand ambassadors. Saif and Baji are known to be the fashionable stars in their respective fields and popular youth icons too. And style is something that all the three – Newport, Saif and Harbhajan – have in common”.
Newport’s festival range offerings is priced between Rs.399 to Rs.699 and denim jackets are priced at Rs.799 and Rs.899 . Newport continues to be available across 100 exclusive stores and 2000 multi brand outlets across the country as well as in large format retail chains.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
