MAM
Hanmer uses an extensive research to grab LG Care PR account
NEW DELHI: PR consultancy Hanmer & Partners Communications Private Limited has recently bagged the account of LG Care. The public relations account was allotted to Hanmer following a pitching process, which included credential presentation followed by one on strategic inputs.
Hanmer managing director Sunil Gautam attributed the win to a detailed research and analytical approach in shaping the branding and communication strategy, and action of plan for the client.
On the win, Gautam, said, “The time lapse between the credential presentation and the final pitch was very short. Once we got information on the expectations of the client vis-?-vis the PR Objectives and servicing requirements, we formed national think tank.”
The core team, headed by Gautam, also included director – strategy Shekhar Ghosh, vice-president Jaideep Shergill, core servicing team from Chennai and four senior consultants, all of whom had previous agency experience of servicing an FMCG account, formulated an all-India communication plan.
Considering paucity of time between the credential and final presentation, the team shared the workload for the secondary research plan. The key areas covered during the industry and environmental scanning included business strategy and performance analysis, perception audit, consumer-related initiatives such as trends, behaviour and spending pattern, and media relations among others.
On the research, Gautam said, “The research output was not only exhaustive and informative it also helped mould the communication plan. The strategy was again broken down into key components that would synergize with the overall strategy. The secondary was also done specific to each product category in which the client intended to enter the Indian market with.”
The strategic communication objectives were classified into corporate and brand communication objectives so as to enable the company to capitalize on the LG brand awareness that already existed in the mind of the consumer while trying to extend the brand image into each category that the company intended to enter into as it was planning to adopt an umbrella branding strategy.
The secondary research also indicated key reputation indicators in terms of certain aspects, traits of the company that could be communicated easily and would be considered the pillars on which the company’s business philosophy, says Gautam.
Apart from communication plan and an activity framework, the Hanmer team also drafted a plan based on the company’s umbrella branding strategy as to how the messaging and key reputation indicators will integrate itself into the overall communication objectives and business objectives of the company.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
