Brands
HAMMER introduces AI voice commands in the new Active 3.0 smartwatch
Mumbai: Hammer, leading name in consumer tech durables, is proud to announce the release of the highly anticipated Active 3.0 Unisex smartwatch. This latest addition to the catalogue represents a fusion of style and functionality, setting a new standard for wearable technology. Repleted with practical tech modes for fitness afficionados and tech enthusiasts, the Active 3.0 is created to deliver an elevated companion during emergencies and well-being, for both men and women.
The Active 3.0 comes with a 1.39″ IPS display, a pixel resolution of 240*240 and 600 nits’ brightness. The smartwatch Active 3.0 ensures a clear and vibrant visual experience. Crafted from top-tier metallic zinc alloy and featuring an IML shell at the bottom, this smartwatch offers exceptional durability and aesthetics. It comes equipped with two working buttons, including a power button and a digital rotating crown, providing smooth and intuitive navigation through the user interface. To enhance convenience, the Active 3.0 offers an impressive battery life of up to five days without Bluetooth calling and 2 days with Bluetooth calling, all with hassle-free smart wireless charging.
Experience comprehensive health monitoring on your vitals like heart rate, blood pressure, spo2 and sleep schedule, that is integrated with an SOS for emergency contact facility. Maximise your workout efficiency by utilising in-app GPS, that is delivered with in-built sports mode. Four alluring strap variants are available: pop orange, metallic black, metallic silver, and black ocean wave. Users can choose from over 100 watch faces and three menu styles. The smartwatch also features an AI voice assistant for convenient voice commands, as well as functions like find device, camera shutter, raise to wake, health records, in-app GPS motion trail, alarms, sedentary reminders, and message push.
Commenting on the latest development, Hammer founder & COO Rohit Nandwani said, “After launching Hammer’s active smartwatch range for Indian consumers earlier this year, the Active 3.0 series continues our commitment to delivering high-quality standards. We believe that technology should empower and simplify people’s lives, and the HAMMER Active 3.0 smartwatch is a testament to that belief. Whether you’re a fitness enthusiast, a tech lover, or someone seeking convenience on their wrist, the smartwatch launches are the perfect companions for extending fitness intuition.”
Active 3.0 is compatible with both iOS and Android platforms, ensuring broad accessibility. The app provides both 12-hour and 24-hour time format to suit individual preferences. The Active 3.0 shall deliver results congruent to Hammer’s technology philosophy, that seeks to innovate contemporary wearables that are multifunctional, comfortable yet athletic, designed to cater to the discerning tech consumer.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
