Ad Campaigns
HAMMER announces “Values That Stay, Lifestyle that Changes” Diwali campaign
Mumbai: HAMMER brand, a nationwide FMEG leader, announces the launch of its Diwali campaign – “Values that Stay, Lifestyle that Changes”. This campaign endeavours to demonstrate how Diwali traditions can be made available, attainable, and accessible by durable, modern technology. The campaign hinges on HAMMER’s tagline “Re-Imagining Lifestyles”.
Aimed to be carried out in a phased fashion, HAMMER’s “Values that Stay, Lifestyle that Changes” Diwali Campaign, will feature
A video campaign
Exclusive Diwali offers on HAMMER’s entire catalogue,
Biggest ever giveaways on the brand’s social media handles.
https://bit.ly/Hammer_DiwaliCamp
The Advertisement is centred on – “Values that Stay, Lifestyle that Changes”, and will be featured across digital platforms, and social media. The TVC captures the members of a family on Diwali day, digitally communicating to keep track of all festive errands around the house. The son is shown wirelessly attending his mother’s call via his HAMMER Headphones, the mother is shown to be calling from her HAMMER Smartwatch to remind her son of the festivities. The father is seen to be getting ready with HAMMER’s Electric Toothbrush, as he seems to be losing track of time. Finally, the mother is assured of her grocery list being on the way by playing traditional music on her HAMMER speaker.
Commenting on the launch, HAMMER founder and COO Rohit Nandwani said, “We are proud endorsers of a Smart Lifestyle. Thus, as the spirit of celebration fills the air, we aim to position Hammer’s catalogue as a catalyst in combining Tradition with Tech. Centred on ‘Values that Stay, Lifestyle that Changes’, we aim to convey how adaptive tech like Hammer’s, can serve as a reliable extension in fulfilling last-minute traditions, that are designed to be accessible for anyone. As we embark on this festive journey together, let the spirit of giving unite us all. Wishing you all a joyful and prosperous festival season!”
The campaign projects how intricately tech is embedded into our daily lives, and how the right tech gear can perform beyond mileage to stay productive for people of all ages, regardless of capabilities. HAMMER Gadgets aims to translate a progressive state of living, where traditions not only coexist but also thrive alongside modern extensions of practicality. It tells that Hammer products are for everyone in the family making it an adaptable smart lifestyle. HAMMER FMEG is a proud enabler of this harmony that avails an efficiency like never before, accommodating values that re-imagine lifestyles.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
