Ad Campaigns
Hamdard Lab’s new campaign aims to boost the nation’s spirit
MUMBAI: At a time when people world over are stressed about health & wellness issues, Unani brand Hamdard Laboratories (medicine division) has launched a digital marketing campaign ‘Sehat Hai to Watan Hai’ that aims to step in to help people rejuvenate, restore and revitalise the lost energy.
A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign, in the form of a digital film, will be featured across social media platforms along with e-commerce and entertainment portals to engage with the audience.
Conceptualised by Mumbai-based agency, M.O.M. (Mortals On Mission), the ‘Sehat Hai to Watan Hai’ campaign is aimed at helping the nation heal and encourage fellow Indians to stay strong and lead a healthy life with realistic fitness goals, develop strong immunity, and sustain both physical and mental health. Furthermore, the campaign emphasizes consuming products that are effective for maintaining good health and a strong immune system that is crucial in the current scenario. The idea behind the short film as well as its screenplay, direction and lyrics have been credited to Pranav Harihar Sharma.
The Unani pharma brand provided special offers on health checkups and medical consultations at Hamdard Wellness centers and through online consultancy throughout the duration of the campaign. Patients going through recovery from Post-Covid symptoms will also be able to get assistance at Hamdard’s Wellness centers under the #SehatHaiToWatanHai campaign, the company said in a statement.
Speaking about the initiative, Hamdard Laboratories (medicine division) chief marketing officer Suman Varma said, “The situation in the country has been grim for a while. People are looking for strength, hope and commitment from people and institutions who can promise them a better, healthier nation. We felt this is the right time to showcase Hamdard’s commitment to the nation by being the first to say that while the battle with Corona may still continue, Hamdard promises to heal the bodies that have gone through the energy sucking fight with the virus, through its own range of natural products. The heavy medication, the lack of oxygen and the strong doses of Steroids have left people with damaged systems. To Rejuvenate, Restore and Revitalise the lost energy. Hamdard is committing to bringing back –Bharat Ki Taqat with its Unani medicine. #SehatHaiTohWatanHai is a call to the nation to work towards building a strong immune system, naturally.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
