Brands
Haldiram’s launches heart-shaped chocolate kaju katli for gifting
New Dilruba sweet blends tradition and modern flavours for Valentine’s gifting
MUMBAI: Haldiram’s is giving the classic kaju katli a romantic makeover this Valentine’s season. The brand has introduced Dilruba, a heart-shaped, chocolate-coated version of the traditional cashew sweet, aimed at younger consumers and modern gifting moments.
The new mithai, announced on LinkedIn by Divya Rana Batra, vice president – marketing and E-commerce at Haldiram’s, is positioned as more than just a festive product. She noted that some creations are designed to be felt as much as tasted, reflecting the brand’s effort to combine tradition with contemporary indulgence.
Dilruba is part of Haldiram’s broader push to refresh Indian sweets for today’s occasions. While rooted in classic ingredients and craftsmanship, the product introduces a new shape and flavour twist to appeal to urban consumers and experience-led gifting trends.
The heart-shaped format and chocolate coating are designed to connect with younger buyers and modern celebrations, while still carrying the familiarity of a traditional mithai. The move reflects a wider shift in the sweets market, where premium presentation and occasion-specific products are gaining ground.
Haldiram also sees Dilruba as more than a Valentine’s novelty. The company plans to position it as a versatile gifting option for celebrations, festive moments and personal indulgence.
To support impulse and last-minute purchases, Dilruba will be available across major quick-commerce platforms, allowing near-instant delivery.
With the launch, Haldiram’s signals how heritage brands can stay relevant by mixing nostalgia with new-age formats and flavours. In other words, the old favourite has learnt a new trick, and this time it comes wrapped in chocolate and shaped like a heart.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
