MAM
Haldiram Foods appoints Nitesh G as VP of sales
MUMBAI: After decades of driving sales across the FMCG sector, a seasoned veteran is embarking on a new chapter.
Nitesh G, a stalwart in the fast-moving consumer goods industry and former chief business officer, has taken on the mantle of vice president of sales at Haldiram Foods International Ltd. Known for his strategic acumen and unmatched expertise, Nitesh’s appointment in December 2024 signals a bold move by the iconic Indian brand to further solidify its leadership in the competitive food market.
Nitesh announced his new role on LinkedIn, stating, “I’m happy to share that I’m starting a new position as Vice President of Sales at Haldiram Foods International Ltd.”
With over two decades in the fast-moving consumer goods (FMCG) sector, Nitesh brings a wealth of experience to Haldiram’s. Prior to this appointment, he served as CBO at Mrs. Bectors Food Specialities Ltd, overseeing brands such as Cremica and English Oven.
Nitesh’s career includes significant roles at Cream Bell Ice Cream, Britannia Industries Limited, and Vodafone, where he honed his expertise in sales and business development.
In his new position, Nitesh will spearhead Haldiram’s sales strategies, aiming to expand market reach and strengthen the brand’s presence in the competitive snack-food industry.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
