MAM
Hailed as indian media’s highest creative honour, Promaxbda awards celebrate
MUMBAI: PromaxBDA, the leading international association that honours excellence in marketing, design and promotions kicked off the 2018 awards by announcing Memory Makers as this year’s theme.
PromaxBDA, Country Head (India, Hong Kong and Phillipines), Rajika Mittra said, “This year’s theme Memory Makers is dedicated to our audience, the content creators and their journey to create traces of intangible consciousness around them. Technology evolves every minute but ideas and creativity remain ours, and we are the architects that build and shape the memories of our audiences.”
Speaking about this year’s theme, Promax India Conference Chair and COO Viacom 18 Media Pvt. Ltd., Mr Raj Nayak said, “As content creators we are constantly challenged as Television has morphed into a multitude of portable devices. The future’s technological trends remain unpredictable and endless possibilities may unfold. But we create content that that will be remembered down the road and not fade with time. We are not a sausage machine, we are the memory makers.”
PromaxBDA has always been at the forefront of innovation and therefore last year, it rolled out new categories including Best Branded Content Promotion and Best Online/VOD Service Promo.
While PromaxBDA Awards 2018 is yet to announce its speakers, the line- up promises to host the Global Television and Digital industry’s top brass. Like each year, this time PromaxBDA India conference will push the envelope by being the only ones to bring creative professionals together to discuss future trends and challenges facing the Television and Broadcast Industry. In addition to the conference, the awards will felicitate different professionals and organizations across segments through a wide range of categories.
PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization.
Rajika Mittra, in speaking about the contribution PromaxBDA has made to the industry said, “Each year, we keep building the Promax community through experiences and engagement. We are proud to say that the dedicated workshops/boot camps that we started 2 years ago have helped develop and produce fantastic work from companies.
This year, we hope to bring in more disrupters who’ve changed the rules of the game across platforms.”
PromaxBDA India 2018 is inviting entries for all categories.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
