MAM
Haier India says ‘Jhukna Mat’ in new campaign
MUMBAI: Home appliances and consumer electronics brand Haier has announced the launch of a new brand campaign- ‘Jhukna Mat‘ for its range of bottom mount refrigerator series.
The campaign features brand ambassador John Abraham and is created by Crestra Communication and produced by John Abraham Entertainment.
In the TVC, John Abraham is shown in a shopping mall assisting a pregnant lady and an aged woman while they bend down to reach the lower shelves in a grocery store. The TVC goes on with the saying ‘Jhukna Mat‘, highlighting the health benefits of not bending. The focus then shifts to features of bottom mount refrigerator and ‘opticool‘ technology.
Haier India head- marketing Shanta Roy Sanjeev said, “In line with our global brand theme of Ecolife, Haier brings to the consumers a host of refrigerators that offer an Ecofresh life. Our range of bottom mounted refrigerators is one of the innovations Haier introduced in India. ‘Jhukna Mat‘ has been the base line for Haier BMRs from the beginning that highlights the health issues related to back with too much of bending. Keeping in line with the brand promise of ‘Inspired Living,‘ we will continue to bring consumer oriented products, making their life better, enjoyable and joyous.”
Crestra Communication MD and CEO Debashis Bose said, “We at Crestra wanted to bring home the functional benefits of not having to frequently bend to access fruits and vegetables as in conventional refrigerators – through an emotional response evoked by caring for the lady-of-the-house. This has been rendered in an easy and simple manner through John Abraham – Haier‘s brand ambassador telling a pregnant woman and an elderly lady ‘Jhukna Mat‘ during encounters at a supermarket. Further, the Haier‘s EcoLife theme and EcoFresh proposition has been brought to life by highlighting cutting edge technologies that keep food fresh longer and also protect the environment.”
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
