MAM
Habuild creates Guinness world record by bringing together 2, 46,252 people for Yoga without quitting
Mumbai: Owing to the rising enthusiasm to make fitness a priority in the New Year, Nagpur-based startup, Habuild, witnessed yet another feat on Friday, 12 January 2024. The brand which is also one of the most reliable Yoga platforms has set a new world record of having the largest number of people doing yoga free of cost with them without giving up for 21 days. Through their initiative, the 21 day challenge, they brought together over 2, 46,252 people from all across the globe to participate in their live Yoga sessions and keep their fitness New Year goals intact.
Health & Wellness Startup Habuild Sets Guinness World Record
The habit building and holistic wellness brand, Habuild, conducted the online event to inspire people from different walks of life to do something about fitness in the New Year and not give up on their resolutions within the first two weeks. The free yoga option is only to encourage people to be motivated to work out and decide to go in for a subscription only once they are sure about not quitting.
Referring to the remarkable achievement Habuild CEO & certified yoga instructor Saurabh Bothra said, “It is a matter of immense pride for Habuild and the entire community that committed to health and wellness over the past few weeks to attain such a remarkable achievement. On January 12th, we celebrate Swami Vivekananda Jayanti. He strongly believed in ‘Charaiveti’ which means “Keep going”. He passionately travelled the world, sharing India’s values and culture to the world. He just kept going in his pursuit. ‘Charaiveti Charaiveti’ encourages us to persist. Hence, we purposely chose the 12 of January or the Quitters Day to celebrate this huge success and announce to the world that if one decides to commit to the power of yoga, then there’s nothing that can stop them, and not everyone is a Quitter. I am grateful to all participants who understood the essence of Yoga and it was an honour to see the footfall increase from the previous challenges too.”
The ongoing 21 day Yoga challenge is witnessing hundreds of yoga enthusiasts from diverse realms of life. We are especially happy to see the rise in numbers from tier 2 and tier 3 cities such as Indore, Lucknow, Jaipur from the North, Bhubaneshwar from East, Coimbatore and Kochi from the south, Surat and Nashik from the western part of India apart from the metros like Mumbai, Pune, Bangalore. The participants in the historic event came from 92 different countries across the globe, while there was representation from all the states of India. This ongoing yoga challenge commenced on 2 January 2024 and it remains open to all participants, free of cost, until 22 January, 2024.
The official team of Guinness world records invigilated the prestigious event. The officials declared that 2, 46,252 participants were part of the event and celebrated the importance of Yoga and well-being on a global scale.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
