MAM
GV Films, Dynamic Infradevelopers in JV for $1 billion entertainment project
MUMBAI: GV Films and Delhi-based real estate promoters Dynamic Infradevelopers are floating a 50:50 special purpose vehicle (SPV) for setting up a $one billion entertainment infrastructure project including a multiplex in Panvel near Mumbai.
The two partners are also setting up a marketing arm, Digipolis, which will raise funds for the project.
The paid up equity of Digipolis will be under Rs 1 billion. “This company will raise funds through various instruments including foreign direct investment,” said Dynamic Infra Developers director Rajeev Agrawal.
GV Films, in consultation with Dynamic Infradevelopers, will finalise the executing and financing agencies for the project.
The first phase of the project would be $300 million. Dynamic will provide land while GV Films will invest in developing the property. “Our investment in land will amount to around 40 per cent of the cost. The balance funding will be the responsibility of GV Films,” Agrawal said.
The project will include a multiplex, a luxury hotel, a beach and a casino. “We will even provide a small seater theatre for private viewing. They can order customised movies. Besides, there will be a 1,000-seater capacity multiplex,” said Agrawal.
GV Films’s library of 6000 movies, for which it owns internet rights, will be a part of the entertainment content the project will require. The company said it would employ more than 500 IT engineers specialising in media software.
GV Films recently received a placement proposal of investments from Hythe Securities Ltd, London, for $12 million. The investment is to be placed against GV Films’ proposed GDR, between $20-25 million, filed at Luxemburg Stock Exchange and also filed for “in principle approval” at the Indian stock exchanges.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
