Ad Campaigns
Gupshup launches debut brand film as part of #EveryConversationMatters campaign
Mumbai: Gupshup, the leading Conversation Cloud platform, today launched its first brand film, Do More with Conversations as part of its #EveryConversationMatters Campaign. Celebrating the profound impact of conversations in all aspects of life, the film reaffirms Gupshup’s mission to revolutionize how brands engage with their customers. The film was conceptualized by Gupshup and produced in collaboration with Meta and SisterWolf Studios.
The campaign features a compelling brand film and a multi-city customer event series titled “Gupshup Conversations,” spanning Jakarta, Dubai, New Delhi, Brazil, and Mexico. The film, set against diverse global landscapes, features individuals from various walks of life interacting, showcasing the universal language of conversations. The film will be available for viewing on Gupshup’s YouTube channel, with its reach extended through social media platforms including Instagram, Facebook, LinkedIn, and X.
With a stirring orchestral soundtrack, the film captures heartfelt conversations between friends, families, and colleagues, and pans to inspirational speeches that move humankind forward. The visuals gradually transition into featuring more business-to-consumer interactions. A powerful voice-over emphasizes the pivotal role of conversations in sparking innovation and driving business growth. The film creatively juxtaposes in-person interactions with brands engaging customers via chatbots, demonstrating how Gupshup’s Conversation Cloud facilitates human-like interactions across the customer lifecycle.
“We are excited to share our campaign and the film with the world, highlighting the essence of conversations. As portrayed in the brand film, conversations build trust, break barriers, spark ideas, and drive innovation. And every conversation matters! This central theme resonates with our unwavering commitment to revolutionizing customer experiences through meaningful conversations. With Gupshup’s Conversation Cloud, we empower brands to craft rich, personalized interactions that not only enhance customer experience but also deliver substantial ROI at reduced costs.” said Gupshup senior director of marketing Vartika Verma.
Earlier this year, Gusphup made a branding splash with its Conversation Cloud launch featured on the NASDAQ tower. This was followed by a revamped website design and a new brand messaging that reinforced the importance of two-way communication for brands.
Gupshup’s Conversation Cloud is a suite of AI-powered SaaS tools that empower businesses to create powerful chatbots that boost customer acquisition and engagement and offer intelligent support. With three key modules—Converse, Advertise, and Communicate—it revolutionizes business-to-customer engagement, driving substantial ROI improvements across channels like WhatsApp, RCS, and Instagram to name a few.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
