MAM
Gulf Oil Lubricants India appoints Abhijit Kulkarni as chief commercial officer
Mumbai: Gulf Oil Lubricants India, a prominent player in the lubricants industry has appointed Abhijit Kulkarni as chief commercial officer (CCO). With over two decades of diverse experience across top-tier MNCs including Unilever, Castrol and Coca Cola, Kulkarni brings a wealth of expertise in strategic marketing, brand development, sales, and general management. In his new role, he will assume responsibility for overseeing Gulf Oil’s B2C and B2B business segments (excluding OEM), synergy, and marketing, and will report directly to Gulf Oil Lubricants India MD & CEO Ravi Chawla.
Kulkarni joins Gulf Oil from Unilever, where he held leadership roles over 16 years, including cluster general manager for Thailand, Malaysia, Singapore, and Vietnam in the FMCG major’s ice cream division with P&L responsibilities. He led initiatives like revitalizing Unilever’s Thailand ice cream business and introducing brands like ‘Magnum’ in India. His experience in driving growth, portfolio management, and team building will support Gulf Oil’s channel business and align it with the company’s commercial goals.
Chawla said, “We are delighted to welcome Abhijit Kulkarni to Gulf. His extensive leadership experience and proven track record in delivering accelerated business growth by driving brand, sales & marketing initiatives & contributing to the strategic agenda make him a valuable addition to our team. With his deep expertise across markets and sectors, I am confident that Mr. Kulkarni will bring fresh energy in our B2C and B2B profitable growth trajectory as we continue to expand our market shares.”
Kulkarni said, “Gulf is an aspirational brand and its strong legacy and brand presence offer a unique opportunity to contribute to the company’s growth story. The company’s commitment to continuous innovation and excellence makes it an exciting time to join the organization. I look forward to working with the passionate team at Gulf Oil to deliver value to our customers, partners, and stakeholders.”
Kulkarni holds an MBA from Symbiosis Institute of Business Management (SIBM) and a Bachelor of Engineering from Government College of Engineering, Pune (COEP). His diverse leadership roles in both Indian and international markets have equipped him with a unique perspective on driving business success in dynamic environments.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
