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Guest column: Titus Upputuru on the book that’s guided his life
GURUGRAM: The best book I ever read is the book I read daily. I have been reading it since I was a child, but it is so unputdownable that I can’t help but read it every single day. I carry it everywhere, in the flights, in the cabs, I sleep with it, even. It’s a love letter actually. And the love shines through to anyone who believes in the author.
The name of the book is Holy Bible, the largest selling book in the world till date.
It has 66 chapters and is largely about the lives of some people since the beginning of time and how God dealt with those people. It also records the birth of Jesus Christ, his cruel death, and his resurrection from death. The book ends with the promise of the second coming of Jesus Christ and a glorious life to the readers who believe in him.
Now the interesting thing is this – it says in the Bible that all of the chapters are written by men, but that God actually moved them to write them. And this is what makes it so incredible because as you read it, you get verses that directly speak to you.
Like for instance, I had to go to Afghanistan for a film shoot. Now my dad and the rest of the family were really worried. But as I read the Bible in the morning, a verse read ‘Go in peace’. I believed it and showed it to my dad saying God is telling me to ‘Go in peace’ so do not worry, nothing will happen to me. While I was there, there was a suicide bomber who blew himself right outside our hotel, but nothing happened to me and I came back safely. A week later after I came back, I read the most spine-chilling news in the morning newspaper – an Indian engineer’s body was beheaded and sent back to India. Now I was thinking that it could have been me, but God had said “Go in peace” and I didn’t have to worry.
This is just one experience. There are countless others, where God guided me through this very book that I daily read for direction, for comfort, for everything.
Now I can’t think of any other book that comes close anywhere close to this.
(The author is creative head, Taproot Dentsu Gurgaon. Indiantelevision.com may not subscribe to his views.)
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
