MAM
GUEST ARTICLE: LinkedIn creates new marketing avenues in the digital space
Mumbai: As a business leader, you know that the world of marketing is constantly evolving. The advent of digital technology has created new opportunities for reaching potential customers, and LinkedIn is one venue that should be on your radar. LinkedIn offers unique features that can help you connect with more prospects and create powerful relationships with key decision-makers. In this blog post, we’ll explore some of the advantages of LinkedIn marketing and show you how to get started. So read on to learn more.
Exploring the digital space to create new marketing avenues
In today’s digital age, businesses need to find new ways to reach their target audiences. Social media, online advertising, and email marketing are all effective tools for connecting with customers. However, businesses must also be proactive in exploring new digital spaces to ensure that they are not missing out on potential opportunities. For example, platforms like Snapchat and Instagram have become increasingly popular in recent years. Businesses can reach a whole new audience by creating content specifically for these platforms. Similarly, businesses can use data-driven insights to identify emerging trends and develop innovative marketing strategies to stay ahead of the competition. The key is to always be on the lookout for new ways to connect with customers and stay ahead of the curve.
Top 5 digital spaces to explore while creating new marketing avenues
Digital marketing has revolutionised the way businesses reach and engage with their audiences. There are many digital spaces to explore when creating marketing campaigns, and the options can be overwhelming. To help you get started, here are five of the top digital spaces to explore:
1. Social media: With over 2.8 billion active users, social media is one of the most powerful marketing tools available. It allows you to connect with your audience on a personal level, build relationships, and boost brand awareness.
2. Search engine optimisation (SEO) is vital for driving traffic to your website and ensuring that your content is visible to your target audience. Optimising your website and content for search engines can increase your visibility and help you reach potential customers.
3. Email marketing: Email is still one of the most effective marketing channels available. It allows you to reach a large audience with personalised messages and keep them updated on your latest products and offerings.
4. Pay-per-click advertising (PPC) is a great way to drive targeted traffic to your website. By bidding on keyphrases relevant to your business, you can ensure that your ad is seen by people who are interested in what you have to offer.
5. Content marketing: A successful digital marketing campaign requires high-quality content. Creating informative and engaging content can attract new visitors to your site and build trust with your audience.
Linkedin as one of the best digital spaces to explore as your marketing avenue
With over 650 million users, LinkedIn is one of the largest and most popular social networking sites available today. LinkedIn provides a platform for networking, building relationships, and sharing information with other business professionals. It can also be an effective marketing tool. When used correctly, LinkedIn can help you build your brand, generate leads, and connect with potential customers. If you’re looking for a digital space to explore as your marketing avenue, LinkedIn is definitely worth considering.
Value-add provided by LinkedIn
LinkedIn can be an extremely effective tool for marketing, provided it is used correctly. One of the key advantages of LinkedIn is that it allows businesses to target a very specific audience with their marketing messages. Through its networking features, LinkedIn also provides businesses with a way to build relationships with potential customers. In addition, LinkedIn can be used to generate leads and drive traffic to a company’s website. Finally, LinkedIn offers businesses a way to track their marketing campaigns and measure their return on investment. Used consciously, LinkedIn can be an invaluable tool for any business looking to reach a wider audience with its marketing messages.
Other ways in which LinkedIn can be put to use by companies are:
- LinkedIn allows users to connect with other professionals in their field and develop relationships that can lead to business opportunities.
- Individuals and companies can use LinkedIn to establish authority and credibility.
- LinkedIn can also be used to post job openings, which can attract new applicants. It also helps build brand awareness, boost employee advocacy, and create specialised company pages for different products and services.
- In addition, LinkedIn has groups and forums where users can discuss industry news and trends.
This makes LinkedIn an ideal platform for marketing purposes. By creating a profile and engaging with other users, businesses and individuals can create a presence on LinkedIn that can lead to new opportunities.
LinkedIn is a powerful tool for B2B marketers and should be included as part of your social media marketing mix. With over 500 million users, LinkedIn offers a wealth of opportunities to reach your target market. If you’re not using LinkedIn, now is the time to start.
The author of this article is Vajra Global CEO Ganapathy Sankarabaaham.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
