MAM
GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’
MUMBAI: Having effectively marketed over 11 movies in just a span of one and a half year, Global Sports Entertainment and Media Solutions (GSEAMS) has now entered a three movie marketing deal with the makers of ‘Duniyadari’ and CCIPL under its movie marketing division.
GSEAMS signed a deal with the famous Marathi movie director Sanjay Jadhav worth a crore, comprising of in film branding & co branded marketing for ‘Pyar Wali Love Story’.
Jadhav, said, “We are very happy to have partnered with GSEAMS. GSEAMS have helped us do the much needed strategic alliances and tie-ups to promote our movie on a grand scale. We have done a three movie tie-up with GSEAMS based on the response that we have got working with them. We look forward to working with GSEAMS on our other projects.”
GSEAMS has been involved in marketing more than 11 movies with Viacom, Eros, Fox and others, provided media solutions to clients like Reliance Infra and many more. GSEAMS have also produced the super hit music anthem, “Music Dil Mein” for World Music Day on behalf of 9XM.
GSEAMS’ directors Arjun Singgh Baran and Kartik Nishandar said, “Movie marketing for Marathi Industry was something that was unexplored. For the first time ever for a Marathi movie we have been successful in getting on board multiple media/brand alliance partners. We have also created a lot of innovation including the latest that we did at a college in Mumbai. We are very glad to partner with Sanjay Jadhav who has given us such hits like Duniyadari and look forward to working with him more in the future”.
The marathi movie ‘Pyar Wali Love Story’ stars Swapnil Joshi, Sai Tamhankar, Urmila Kanetkar, Sameer Dharamadhikari, Upendra Limaye and is slated to release on 24 October 2014.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
