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GroupM’s m/SIX wins media mandate for Nilon’s
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has won integrated media duties for processed food company, Nilon’s, following a multi-agency pitch.
The agency will drive Nilon’s brand experience with its data intelligence and consumer-centric approach. Media duties include TV, print, radio & digital branding and will be managed by m/SIX’s Mumbai office.
m/SIX India senior vice president and head Saket Sinha said, “We are thrilled to have a name like Nilon’s added to our clientele. Nilon’s partnership is very special to us since they capitalise on m/SIX’s CPG expertise. Our teams at m/SIX will further strengthen the brand’s presence across the country using our capabilities of strategic planning at both, a macro and micro level. Our teams will closely work together, targeting a clearly-defined audience effectively and efficiently through our marketing strategies.”
Nilon’s managing director and CEO Dipak Sanghavi said, “Nilon’s as a brand is on a growth path, and we wanted to partner with a team who could align themselves to this journey. We started working closely with m/SIX for the launch of our new brand campaign ‘Isme pyaar mila hai’. So far, the team has been able to meet our objective of driving consideration for the brand and with their deep expertise in social media and digital marketing, they did a commendable job. We are looking forward to working with m/SIX’s dynamic team to further strengthen our brand presence.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
