MAM
GroupM Malaysia names Robin Bach Kolling as head of Connect
MUMBAI: GroupM Malaysia has appointed digital strategist Robin Bach Kolling to the recently revamped role of head of Connect.
Bach Kolling has moved into the new role from the Netherlands where he has been in the digital industry for the past 15 years. As head of Connect, he will be responsible for overseeing all of GroupM’s paid digital media services, including Search, Performance, Paid Social and the agency’s rapidly growing Programmatic services.
In the Netherlands, Bach Kolling has covered all corners of the digital field including content, social media, mobile, e-commerce, performance marketing and programmatic buying. He is an experienced digital strategist and has headed several digital units in previous roles. His last position before moving to GroupM was head of digital at strategic media agency M2Media, where he also was responsible for building the new programmatic specialist unit.
GroupM Malaysia CEO Girish Menon said, “Our shared digital services were earlier hubbed under the brand name Interaction. Earlier this year, we restructured and grouped all paid digital media capabilities under the newly created umbrella of Connect. As the digital marketing space becomes increasingly complex, we recognise the need to build deep specialisations, but also synergise across these verticals to provide clients with as seamless a digital journey as possible. This is Robin’s key responsibility.”
Bach Kolling said, “By having all biddable digital media consolidated in Connect we can provide synergy for our clients to fully adapt to the demands and opportunities of the fast emerging real-time media era. We can guide our clients in the opportunities that data-driven marketing can bring by combining our extensive shared digital experience with innovative tech solutions to reach our client’s business objectives. Connect will continue to focus on securing a ‘brand safe’ environment in the programmatic landscape by building Trusted Marketplaces with quality inventory from premium publishers. With the resources of GroupM and the capabilities of Connect and Xaxis, we will be able to maintain our market leader position in Malaysia by adapting inventory to the highest viewability standards and by pro-actively preventing ad fraud, which will clearly stay a fast growing industry challenge. As an industry we definitely have some exciting times ahead.”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
