MAM
GroupM India adds another feather to its cap with Porter Prize
MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event.
GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Institute for Competitiveness India honorary chairman Dr Amit Kapoor said: “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability. GroupM reflects an understanding that clearly states that good strategies depend on the connection among many things, on making interdependent choices and making a tailored value chain that competitors cannot easily imitate.”
Porter Prize is one of the coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.
Speaking on the occasion, GroupM South Asia CEO CVL Srinivas said: “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market.”
GroupM India has continued its great run in 2013. Its agencies have dominated all industry awards, won over 60 new businesses and it has launched several initiatives in digital, content, experiential marketing and analytics.
Brands
Spring House partners Refex Mobility for member commuting benefits
Ride perks for 10,000 plus members across 25 plus Delhi NCR workspaces.
MUMBAI: For many professionals, the workday begins long before the first email, somewhere between a cab cancellation and a surge priced ride. Spring House Workspaces is attempting to smooth that daily commute. The managed office space provider has partnered with Refex Mobility to introduce exclusive ride benefits for its members, extending its ecosystem beyond desks and meeting rooms to the journey that gets professionals there.
The initiative will cover more than 10,000 members across over 25 Spring House workspace locations in Delhi NCR. These centres collectively see an average daily footfall of more than 2,000 professionals, including entrepreneurs, startup teams, freelancers and corporate employees.
The collaboration comes at a time when urban commuters increasingly face challenges such as ride cancellations, unpredictable availability and fluctuating surge pricing. By integrating mobility services into its offering, Spring House hopes to provide members with a more reliable commuting option tailored to their daily routines.
Under the partnership, members will receive exclusive ride benefits on the Refex Mobility platform, allowing them access to more predictable transportation options for their work commute.
Spring House Workspaces founder and CEO Mukul Pasricha said reliable travel plays a crucial role in ensuring professionals can focus on work rather than logistics.
“At Spring House, our goal has always been to create an ecosystem that supports our members throughout their workday. Reliable commuting plays an important role in ensuring professionals can focus on their work without the added stress of unpredictable travel. This partnership allows us to extend greater convenience to our community,” he said.
Refex Mobility currently operates a fleet of more than 2,000 vehicles, facilitates over 5,000 rides daily and serves more than 100 corporate clients with structured mobility solutions designed for professional travel.
The move reflects a broader shift in the coworking sector, where workspace providers are increasingly expanding their value proposition beyond office infrastructure. By integrating services that simplify everyday routines, from commuting to community engagement, brands like Spring House are repositioning themselves as end to end professional ecosystems rather than just shared office spaces.
