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GroupM elevates Arshan Saha to APAC CEO, Xaxis & specialty businesses
MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven specialty businesses including Xaxis (programmatic), INCA (influencer marketing), finecast (addressable TV), sightline (addressable out-of-home), and acceleration (data & tech consultancy practice).
The consolidation of leadership for all data-driven specialty businesses for APAC, will ensure GroupM’s continued future-ready innovation and growth. Saha brings his experience in growing and scaling Xaxis across the region to further strengthen GroupM’s data and technology suite of products, said the company in a press statement.
GroupM, APAC CEO, Ashutosh Srivastava commented, “As part of GroupM’s overall global strategy for growth, we have been investing in launching and growing several data-driven specialty businesses in the region. Apart from Xaxis, we have fast-growing businesses in INCA and finecast, and are on the verge of launching addressable OOH and data & tech consulting. Arshan has shown great product and commercial acumen in growing Xaxis, and we are confident of his success in scaling our performance and digital product offerings across Asia-Pacific.”
Speaking on his new role, Saha said, “My journey at Xaxis has provided me with the perfect platform to succeed in this role. I am excited to embark on this new challenge, leading a high-growth portfolio of specialty businesses for GroupM in channels that are in high demand from our clients. This consolidation will empower our clients to make media work harder for them while allowing them to easily access GroupM’s digital expertise as a single unit.”
MAM
Women lead just 13 per cent of key creative roles in Indian cinema: O Womaniya! 2025 study
Telugu content shows sharpest rise in female representation
MUMBAI: Prime Video has released the latest edition of O Womaniya!, its annual study tracking female representation in Indian entertainment, showing uneven progress across content, creative roles, marketing and corporate leadership.
The 2025 report analysed 122 films and series released in 2024 across streaming and theatrical platforms in nine Indian languages. Researched by Ormax Media and produced by Film Companion Studios, the study remains one of the most comprehensive audits of gender representation in the industry.
According to the findings, only 32 per cent of titles passed the O Womaniya! content test, which measures whether women have agency and drive their own stories. Streaming films showed a marked improvement, with 47 per cent clearing the test, up 16 percentage points from the previous year, while theatrical releases continued to lag.
Telugu-language titles, historically among the weakest performers in female representation, recorded the sharpest improvement, rising 21 percentage points to 31 per cent. The report also found that while women-commissioned projects performed better, gains among male-commissioned titles underlined the importance of male allies in closing the equity gap.
Behind the camera, progress stalled. Women held just 13 per cent of head-of-department roles across key creative functions, down from 15 per cent last year. Representation fell most sharply in editing and cinematography, while only 8 per cent of titles featured a female director.
Marketing remained skewed. Women accounted for just 29 per cent of trailer dialogue time, though streaming titles continued to allocate higher visibility than theatrical releases.
At the corporate level, female representation in director and CXO roles across leading media and entertainment firms rose to 18 per cent, up from 12 per cent last year: a modest but notable gain.
Prime Video India director and head of production and post, international originals Stuti Ramachandra, said balanced representation was essential for storytelling that resonates at scale. Ormax Media founder and CEO Shailesh Kapoor said the report aimed to move the industry from intent to measurable impact.
Five years since its launch, O Womaniya! continues to frame the debate on gender equity in Indian entertainment, highlighting progress in pockets while underscoring how far the industry still has to go.
