MAM
GroupM elevates Arshan Saha to APAC CEO, Xaxis & specialty businesses
MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven specialty businesses including Xaxis (programmatic), INCA (influencer marketing), finecast (addressable TV), sightline (addressable out-of-home), and acceleration (data & tech consultancy practice).
The consolidation of leadership for all data-driven specialty businesses for APAC, will ensure GroupM’s continued future-ready innovation and growth. Saha brings his experience in growing and scaling Xaxis across the region to further strengthen GroupM’s data and technology suite of products, said the company in a press statement.
GroupM, APAC CEO, Ashutosh Srivastava commented, “As part of GroupM’s overall global strategy for growth, we have been investing in launching and growing several data-driven specialty businesses in the region. Apart from Xaxis, we have fast-growing businesses in INCA and finecast, and are on the verge of launching addressable OOH and data & tech consulting. Arshan has shown great product and commercial acumen in growing Xaxis, and we are confident of his success in scaling our performance and digital product offerings across Asia-Pacific.”
Speaking on his new role, Saha said, “My journey at Xaxis has provided me with the perfect platform to succeed in this role. I am excited to embark on this new challenge, leading a high-growth portfolio of specialty businesses for GroupM in channels that are in high demand from our clients. This consolidation will empower our clients to make media work harder for them while allowing them to easily access GroupM’s digital expertise as a single unit.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
