MAM
GroupM & Dancestar to develop first global electronic music TV platform
MUMBAI: GroupM has inked a partnership with Dancestar Ventures to bring the Electronic Music Awards Show to Asia and other key television markets worldwide.
Dancestar Asia will be the first project of the partnership and will be developed for TV distribution in the region. It will celebrate the achievement of Asian and international DJs and artists. Scheduled to be held in Singapore in December 2015, Dancestar Asia is intended to be a two-hour award ceremony featuring 21 categories of achievement.
Winners for the 21 categories will be decided by public voting via several major social media channels across the region that will be announced shortly. Dancestar Asia will also feature 12 live performance collaborations from global artists in what is expected to be an epic night of music showcasing the best of the exploding electronic music scene in Asia.
Dancestar CEO and founder Andy Ruffell said, “Dancestar is back and we are delighted to be partnering with GroupM to bring this show to Singapore in 2015. EDM is now a $4 billion global industry with with DJs earning $20 to $40 million a year, Asia is primed for an electronic music explosion. We are developing the Dancestar Awards Show Platform as a series of market specific televised events in Las Vegas, London and Singapore. GroupM provide unrivaled expertise that will enable us to bring electronic music culture and global brands together on TV.”
GroupM Content APAC CEO Josh Black adds, “We are delighted to be working with Andy and his team at Dancestar Ventures. The EDM industry is exploding and we jumped at the opportunity to be part of the Dancestar Asia Awards Show and the other projects around the globe. Our team at GroupM Content will be helping Dancestar, drive a range of commercial opportunities from partnerships through to licensing, broadcast and content distribution.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
