MAM
GroupM conceptualises largest outdoor innovation in Kolkata for Eveready batteries
Mumbai: GroupM, WPP’s media investment group, partnered with Eveready Industries India Ltd. to create an innovative visual spectacle in the outdoor landscape of Kolkata. A larger-than-life innovation for Eveready Ultima alkaline batteries has been strategically introduced on Kolkata’s most popular flyover, Maa Flyover.
The busiest flyover in Kolkata where a billboard-sized 80 x 30 got a makeover by putting up a gigantic 44ft x 25ft battery featuring the Ultima range of batteries showcasing its superior power over regular batteries in an intriguing manner turning out to be a veritable eye sore.
The installation amplified the brand’s impact and awareness, resulting in the most talked about OOH billboard & ignited conversation on social media, which helped the brand blossom and give Kolkata some “Red”.
GroupM OOH Solutions managing director Ajay Mehta said, “We are delighted to have executed such a remarkable campaign for Eveready and to be their partner in this campaign. The innovative installations draw inspiration from the energy in Ultima’s battery portfolio. The creative installations are influenced by the energy found in Ultima’s array of batteries. The campaign demonstrates both technological proficiency and a commitment to long term and innovative solutions thanks to the hard work that went into the planning and execution.”
SBU Head (Batteries & Flashlights) VP Anirban Banerjee said, “The Out of Home Innovation has wonderfully captured the passersby attention of the revamped Ultima battery series from the house of Eveready with smarter appeal and long-lasting power with larger-than-life innovation. The new and improved Ultima batteries, push our boundaries, with 400% and 800% longer-lasting performance, highly suitable for the high drain devices. The larger-than-life batteries installation turned out to be a veritable eyesore showcasing its superior power.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
