MAM
GroupM acquires digital agency The Glitch
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, has acquired the digitally led creative agency The Glitch in India.
This acquisition will demonstrate the company’s growth plans in a technology-driven communication market. The Glitch will continue to operate as an independently positioned brand while taking advantage of GroupM’s larger infrastructure and agency ecosystem. It will continue GroupM’s growth strategy in one of the world’s most dynamic emerging economies.
GroupM South Asia country manager for WPP India and CEO CVL Srinivas says, “The communications ecosystem in India has evolved dramatically in the last few years and GroupM continues to lead the market in creating cutting-edge solutions that leverage data, technology and creativity. With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients. The Glitch has done some outstanding work for clients and we eagerly look forward to their coming on board.”
Speaking on the announcement, The Glitch co-founder and creative chief Rohit Raj adds, “With GroupM, we have found the perfect partner who complements our skills and shares a similar vision on the future of advertising. We will be able to use their strong expertise in data and analytics to help craft more insightful and effective campaigns for brands and help close the loop with a superior understanding of content and creative strategy to serve today’s economy.”
The Glitch is a digitally led creative agency, which believes that through shaping culture, great business results can be delivered and being strategically driven is how great creative is made.
The agency has delivered award-winning campaigns for a wide spectrum of clients including Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and many other international brands in the realm of entertainment, beauty, and FMCG amongst others. With over 200 digital strategists, technologists, content creators and planners, The Glitch has offices in Mumbai and Delhi.
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
