MAM
Groupe SEB India ropes in Yami Gautam as new brand ambassador
MUMBAI: Groupe SEB India, ropes in Yami Gautam as a brand ambassador for their popular home brands, Maharaja Whiteline. Yami Gautam, who has starred in blockbuster movies like Uri, Vicky Donor among others is a versatile, energetic actress who has proved her mettle in regular and offbeat cinema alike. She will be the face of the new communication campaign that will be launched around the festive season 5 October, 2019.
Groupe SEB India is the Indian arm of Groupe SEB, a France-based global leader in small equipment segment. In 2014, the Groupe SEB acquired Maharaja Whiteline a leader in small domestic appliances in India. A World leader in both cookware and small electrical appliances and has been delighting consumers in 120 countries. The conglomerate, Groupe SEB is a leader in cookware, mixer grinder and small equipment in the market.
Excited to be the new face for the brands, Yami Gautam said, “I’m excited to be associated with Maharaja Whiteline, a brand that’s dedicated to bringing back familiar, much-loved flavours in the Indian kitchen. I miss my mom’s cooking when I’m travelling on shoots and I can instantly remember the special flavour of her food, so I’m looking forward to working with a brand who understands the nostalgia associated with food. ”
Commenting on the development, Group SEB CEO Kapil Agarwal said, “We are very happy to associate with Yami Gautam, who is in perfect resonance with Maharaja Whiteline, which is leading brand in mixer grinder segment. Our Brand values of being contemporary, energetic and innovative match her Spunk, elegance and grit perfectly. I am sure this association will prove to be mutually valuable and satisfying”.
Maharaja is consumer centric and the concepts and innovations are based and focused upon customer needs. Maharaja Whiteline specializes in innovative, small appliances for the kitchen, home and garment care. Their product range includes Mixer Grinder, Food processor, Hand Blender, Juice extractor, Induction Cook Top, Multi cooker, Steam irons etc. It leads in the category of mixer grinder, juicer mixer grinders and room heaters. Groupe SEB expertise, in-house R&D and design, power the brands to add to the product range, which is regularly up-graded in tune with the changing consumer preferences and requirements.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
