Brands
Groove gains ground as Jockey drops a winter athleisure remix
MUMBAI: Winter wardrobes are getting louder, looser and a lot more expressive and Jockey is clearly listening. Page Industries Ltd., the exclusive Indian licensee of Jockey International Inc (USA), has rolled out the latest drop of its fast-growing athleisure line, JKY Groove, doubling down on its appeal among Gen Z consumers. Timed for the winter season, the new edit leans into trend-forward silhouettes, relaxed proportions and colours designed to stand out rather than blend in.
The refreshed collection expands JKY Groove across both women’s and men’s categories, introducing oversized T-shirts, hybrid sweatshirts, wide-leg trousers and utility-inspired separates. Built with what the brand describes as best-in-class fabrics, the range balances softness and durability, pairing everyday comfort with functional detailing meant for long, on-the-move days.
The timing is deliberate. Athleisure has moved well beyond workout wear, cementing itself as a daily uniform for younger consumers shaped by streetwear culture, hybrid lifestyles and a preference for clothing that works across college, commutes, travel and social plans. For Gen Z, comfort is non-negotiable but so is individuality. JKY Groove positions itself squarely at that intersection.
“JKY Groove has quickly become one of our strongest youth propositions, and this drop builds on that momentum,” said Jockey India chief marketing officer Nihal Rajan. He added that the latest collection sharpens silhouettes, refreshes the colour palette and places renewed emphasis on functionality to reflect how young consumers are styling themselves across different settings.
The new drop is now available at select Jockey exclusive outlets, leading online marketplaces and on jockey.in, with a focused rollout across key metro cities. To support the launch, Jockey India has kicked off a youth-centric, multi-platform campaign featuring an energetic brand film, digital-first storytelling and in-store experiences designed to spotlight the collection’s mix of versatility, comfort and trend-led design.
As India’s athleisure market continues to blur the lines between fashion and function, JKY Groove signals Jockey’s broader shift from innerwear staple to lifestyle player, one oversized tee and wide-leg trouser at a time.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
