Brands
Groom and glow with Peesafe’s Furr festive campaign
MUMBAI: Talk about a festive face-lift! Furr, the premium grooming brand from Peesafe, has rolled out its DVC campaign Get ready with Furr, helping everyone achieve instant confidence and festive-ready glow.
The campaign spotlights Furr’s most-loved products including Bamboo charcoal nose strips for speedy blackhead removal, Acne relief patches that tackle breakouts overnight, and the Dual head face razor for a smooth, radiant finish in minutes. The brand promises fast, effective grooming without compromising on comfort or skin safety.
Founder Vikas Bagaria says, “With Furr, grooming is about simple self-care that boosts confidence. Get ready with Furr encourages quick, easy routines that make you feel your best without stress.”
The broader product line includes underarm roll-ons, rechargeable trimmers, callus removers, foot care kits, bikini line razors and moisturising shaving foam, all dermatologically tested and designed for convenience. Fast-commerce platforms like Blinkit, Instamart and Zepto make it possible to be festive-ready in minutes, even amid last-minute celebrations.
This campaign reinforces Furr’s mission to make grooming inclusive, safe, and effortlessly effective. As the festive season kicks off, the message is clear: glow on your terms, fast and confidently, with a little help from Furr.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
