MAM
GRM Overseas welcomes Salman Khan as brand ambassador
Mumbai: GRM Overseas, an exporter of Basmati rice, and in India’s FMCG sector, is thrilled to announce the signing of actor Salman Khan as its brand ambassador for Its Basmati Rice and Wheat Flour(Atta). Salman Khan’s popularity, among people across GRM’s target market geographies and demographics fit perfectly with ten times.
Harnessing Salman Khan’s stardom for unprecedented impact
Salman Khan is not just a beloved actor; he is a cultural icon with a massive fan base spanning across India and beyond. His unparalleled popularity, coupled with his relatable and down-to-earth persona, makes him an ideal ambassador for GRM. Salman’s influence extends beyond the silver screen, resonating with audiences across various demographics, from urban centres to rural heartlands. His widespread appeal ensures that GRM reaches every corner of the country. By partnering with Salman Khan, GRM is set to leverage his iconic status to further strengthen its brand presence and connect with millions of consumers globally.
His association with GRM underscores the brand’s commitment to quality and excellence, making him the perfect face to represent their mission of delivering the finest products to households everywhere.
“We are incredibly excited to have Salman Khan join the GRM family,” said GRM Overseas managing director Atul Garg. “We found Salman’s mass appeal and fanbase to be a perfect match for our ten times brand range of Basmati Rice and 10x Shakti range of Wheat Flour(Atta)”
Salman Khan’s unparalleled fame and widespread appeal make him a household name across India and beyond. Revered by millions for his charisma and authenticity, Salman’s influence reaches every demographic, creating a deep connection with audiences of all ages. His dedication to health and fitness is widely recognized, further solidifying his status as a role model for those aspiring to lead a healthier lifestyle. By associating with Salman Khan, GRM not only taps into his immense popularity but also reinforces its commitment to delivering premium, nutritious products that resonate with consumers. Salman’s iconic status ensures that GRM’s message of quality and well-being will reach and inspire a vast audience, making him an ideal ambassador to elevate the brand’s presence.
Speaking on the association, Salman Khan said “I’m excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity. I believe we can inspire more people to make healthier, more conscious food choices in their daily lives. Looking forward to seeing where this journey takes us together.”
Both GRM and Salman Khan believe in the power of family, community and the impact of collective progress. Through his influence, GRM aims to inspire and engage consumers globally, encouraging them to be part of a movement that prioritises sustainability and empowerment.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
