MAM
Grey Group India’s Epic@10 wins two gold at Pro Max awards
MUMBAI: Grey Group’s campaign ‘Epic@10’ for Epic TV has been honoured at Promax award held on 12 May with two golds under catergories — Best launch campaign Out of house and Best integrated marketing campaign.
Last year, Grey group India had kicked off the campaign for India’s first genre-specific Hindi entertainment channel, Epic, and launched the 360 degree branding positioning for the winning campaign- ‘Maaf Kijiye Abhi Dus Nahin Baje that aimed to claim public attention to the 10pm TV viewing time on Epic channel and become the new prime time on television.
Combining insight with some of the biggest of Bollywood, the Epic channel intended to launch three new television shows to strike an emotional connect with the audience. The shows titled as ‘Jaane Pehchaane’ by Javed Akhtar explores the journey and evolution of Bollywood over the decades.‘Mid-Wicket Tales’ by Naseeruddin Shah unearths some of the best-kept secrets in the history of Indian cricket. Lastly, stories by Rabindranath Tagore is a modern outlook to some of the best-written tales, narrated in Anurag Basu’s signature style.
The campaign created a buzz of curiosity amongst this quintessential Bollywood/cricket fan with them wanting to know more.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
