MAM
Grey Group India appoints Sandipan Bhattacharyya as chief creative officer
MUMBAI: Grey Group India has appointed Sandipan Bhattacharyya as its chief creative officer with effect from 1 August, 2015.
He will oversee the Mumbai, Gurgaon (New Delhi NCR) and Bengaluru offices across all platforms including advertising, digital and below the line. He will be based in Mumbai, reporting to Grey group India chairman and managing director Sunil Lulla.
Bhattacharyya returns to Grey group from BBDO, where he spent close to eight years partnering Josy Paul in setting up the agency in India and shaping its creative reputation. He was the executive creative director and was pushing the creative mandate on several global clients like PepsiCo, General Electric, Hewlett Packard, Aviva Life Insurance, P&G Gillette and Wrigley.
“We are delighted to welcome Sandipan back. His entry is timed to reignite GREY and drive its culture of creating ‘Famous & Effective’ work for GREY’s clients. He brings in a terrific blend of zing & zany energy, with an astute and an intuitive understanding of consumers. I am delighted to have a partner who will bring transformational change to Grey group India, with a mind and a working style, which seamlessly integrates the communication process, across platforms, media, technologies and consumer states. In an ever changing world, now Grey’s capabilities will be significantly enhanced with Sandipan’s leadership,” said Lulla.
Sandipan said, “What’s interesting in today’s ad landscape is what I call freestyling. No rules, no limits, just format-defying, medium-bending work. Gun shops that spring a surprise moral dilemma, car companies promoting bodypaint and a ridiculously simple Superbowl interception that makes everyone spending millions on a 30 sec spot, seem like an idiot – that’s freestyling. And guess what, it’s all happening at Grey. My chats with Tor and Per just made one thing amply clear – I’d be a fool to pass up this opportunity!”
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
