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Grey Group elevates Sujit Sen to South Asia CFO

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MUMBAI: WPP‘s integrated marketing communications agency Grey Group has elevated Sujit Sen to the post of chief financial officer South Asia. He will be responsible for operations in India, Sri Lanka and Bangladesh.

Sen‘s new responsibilities are applicable with immediate effect. He held the post of Grey Group India SVP and financial controller till now where he was in charge of commercial, financial and accounting for India, Sri Lanka and Bangladesh.

He will be based out of Mumbai and will report to Grey Group Asia Pacific CFO Loh Wei Ping and Grey Group India president and CEO Jishnu Sen.

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Sujit is a veteran in the Grey Group having been with it for over 20 years since 1991. He joined Grey at its Kolkata office as an accounts manager and has over the years worked closely with Late Vinod Prabhakar since he joined the Grey Mumbai team in 1996 as the group head for accounts. He was in charge of all commercial and accounting functions for all five branches and divisions in India. In 2000, he was promoted to general manager, where he spearheaded the implementation of global commercial systems and procedures.

He was also regional client finance director, tasked with the stewardship, compliance and commercial aspects for Procter & Gamble, Asia Pacific and the lead client contact for all financial matters related to the account.

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MAM

Ad:tech honours 2026: Full list of winners announced

Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation

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NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.

Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.

The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.

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Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.

Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.

Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.

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Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.

Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.

On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.

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Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”

Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.

In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.

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