MAM
Greg Joswaik replaces Phil Schiller as new marketing head for Apple
NEW DELHI: Apple Inc long term marketing head Phil Schiller has been replaced by Greg Joswaik on Tuesday. Schiller will be leaving his post as senior vice president of worldwide marketing to become an Apple Fellow but will retain leadership of the app store. Whereas Joswiak, who previously handled the marketing of Apple’s products will take over for Schiller as senior vice president of worldwide marketing.
Schiller who is often seen on-stage introducing new Apple products, will continue to oversee Apple’s event.
Schiller has been associated with Apple for the last 30 years and has witnessed the company’s struggles in the mid-1990s and its ascendance after the return of co-founder Steve Jobs in 1996. Apart from Apple’s marketing, Schiller also guided the company’s products and served as one of the few public faces authorized to speak freely for the company.
“I’ll keep working here as long as they will have me. I bleed six colours, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about,” Schiller said in a statement.
Lately, the company has come under criticism from developers who say its fees and rules create an uneven playing field to compete with the iPhone maker. Schiller has overseen the App Store since 2015.
Joswiak who is replacing Schiller comes with over 2 decades of experience and has been a veteran of Apple. He was handling the marketing for the original iPod and iPad. He will report to chief executive Tim Cook.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
