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Greenply Industries launches ‘Green Vision’ for a greener future
Mumbai: Greenply Industries, one of India’s largest interior infrastructure brands with over 30 years of experience in manufacturing a comprehensive range of plywood, block boards, MDF, decorative veneers, flush doors, and other allied products, today, announced the pledge to plant 50 million saplings by the year 2025 which is aimed at environmental conservation and sustainable development. The company plans to plant these saplings across the states of Gujarat, Nagaland, Uttar Pradesh and West Bengal. Besides environmental protection, the plantation activity will help in the sustainable procurement of raw materials and the financial viability of the ecosystem while generating employment opportunities for the local communities where the organisation functions.
With an ever-growing focus on environmental responsibility and the insistent need to combat climate change, Greenply Industries recognises the significance of committed involvement in creating a greener future. By setting this ambitious target, the company aims to contribute substantially to the restoration of forests, combat deforestation, and boost the overall ecological balance.
Greenply Industries joint managing director & CEO Manoj Tulsian said, “Our pledge to plant 50 million samplings by 2025 is an extension to our commitment towards environment and sustainability. Environment social governance has become an integral part of decision-making for Greenply, and the company has been undertaking activities beyond tree plantation to keep its environmental impact under check, reduce emissions and move towards renewable energy generation. In the coming years, the focal point in our sustainability agenda will be to objectively consider all potential sustainability impacts that might affect both our business and stakeholders, going beyond the financial and strategic risks we currently take into consideration”.
Greenply has already implemented various sustainable practices and initiatives throughout its operations. The company continuously invests in advanced technologies and processes to minimise its carbon footprint and enhance resource efficiency. By extending its efforts to reforestation, Greenply Industries aims to create a virtuous cycle of sustainable development that benefits both the company and the environment.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
