Brands
Greaves Electric’s Ampere launches Reo 80, electric scooter aimed at mass market
MUMBAI: Ampere, the electric two-wheeler division of Greaves Electric Mobility (GEML), has introduced the Reo 80, a new electric scooter designed for widespread accessibility across India. The Reo 80, priced at Rs 59,900, aims to provide an economical and sustainable transportation option for a broad consumer base.
Greaves Electric Mobility Ltd (GEML) executive director and CEO K. Vijaya Kumar stated, “With the launch of the Ampere Reo 80, we are enhancing the accessibility of electric mobility for customers in India.”
The Reo 80 features an 80km range on a single charge and operates without the requirement for a license or registration. The scooter includes a colored LCD cluster, LFP battery, front disc brakes, keyless start, dual-tone color options, and alloy wheels. Deliveries are scheduled to commence across India in April 2025.
GEML has reported a 52 per cent month-on-month growth in electric two-wheeler sales for March 2025, according to Vahan data. GEML, a subsidiary of Greaves Cotton Ltd (GCL), focuses on developing and manufacturing electric vehicles. Greaves Cotton, with a history spanning 165 years, is transitioning towards providing comprehensive mobility solutions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
