MAM
Greaves Electric Mobility shifts gears with Vikas Singh as new managing director
MUMBAI: Greaves Electric Mobility Ltd (GEML), the EV arm of Greaves Cotton, has plugged in fresh leadership with the appointment of Vikas Singh as its new managing director, effective 2 June. He takes the wheel just as India’s EV market hits the fast lane.
With a career that cuts across India’s most dynamic consumer sectors and a knack for navigating regulated terrain, Singh is expected to inject agility and momentum into GEML’s next growth sprint. He steps in to lead the current management team, tasked with scaling up the company’s vision of making smart, sustainable mobility accessible to every Indian.
An alumnus of FMS, University of Delhi, Singh has held senior roles across Indian and global firms, bringing with him a playbook of transformation, growth, and grit.
“In line with our long-term strategic vision and continued focus on strengthening leadership for future growth, the Board of Greaves Electric Mobility Ltd has approved the appointment of Mr. Vikas Singh as managing director, effective June 2, 2025,” Greaves Electric Mobility Ltd.
The move signals GEML’s deepening commitment to democratising e-mobility — a sector now charged with innovation, policy tailwinds and rising mass appeal. With Singh at the helm, Greaves is clearly betting on experience meeting acceleration.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
